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Trevor Sookraj

Gm

Driving adoption for Crystal, Exposoft's proprietary event management software, from both independent planners and event planning agencies. Please reach out if you're an event planner in any space! (corporate, associations, non-profits, etc.) Via Divisional, I continue to help early stage startups find growth talent and scale their company. If you're a talented marketer or startup looking for help, get in touch: [email protected] I blog about tech, marketing, and other stuff here: www.trevorsookraj.com

Highlights

Jan 17 · twitter

Love the POV on testing freelancers and getting granular on messaging as a founder, great advice from Ryan 🔥

Too easy to hire FT and pawn off the responsibility for growth (or pay $$ for an agency that will try to figure it out for you).

Aug 23 · linkedin

Marketers: What's your take on messaging like this for product launches?

I personally think that it's very misleading; baited me for a high open rate just to realize that I didn't start a trial (and it's a CTA to start one).

The lesser version is "You now have exclusive access to {{feature}}" but I feel like 'trial' is a trigger word for consumers and forces action?

I'm all for creative tactics to make email work, and I give more leniency to outbound, but don't like when it comes from a product that I'm already a customer of...

Roast or praise away? 👀 #marketing #b2bsaas #lifecyclemarketing #product #saas #growthmarketing

Related Questions

What inspired Trevor Sookraj to transition from full-time marketing roles to founding Divisional?
How does Divisional support early-stage startups differently from traditional agencies?
What are some success stories from startups that have worked with Divisional?
How did Trevor Sookraj's experience as a freelancer influence the creation of Divisional?
What are the key growth marketing strategies Trevor Sookraj has implemented at Divisional?
Trevor Sookraj
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Experience

Gm at Exposoft Solutions
Founder Ceo at Divisional

Education

Bachelors In Political Science, Huron University
Glenforest Secondary School
Bachelor Of Arts In Political Science, Western University

Location

Canada