Suggestions
Trevor Southerland
Democratic Political Operative | Flipped the Virginia House in 2019 & the Pennsylvania House in 2022
Trevor Southerland is the Director of Strategic Partnerships at Allied, a role in which he focuses on developing and managing strategic relationships that enhance the organization's objectives. He is based in the Greater Philadelphia area and has a background in political strategy and campaign management.
Education and Background
Trevor is a native of Chattanooga, Tennessee, and graduated from Kennesaw State University. His career includes significant experience in political roles, notably serving as the Executive Director of the Virginia House Democratic Caucus from 2018 to 2019, and more recently as the Executive Director of the Pennsylvania House Democratic Campaign Committee (HDCC) until his dismissal in September 2023.123
Professional Experience
- Current Position: Director of Strategic Partnerships at Allied
- Previous Roles:
- Executive Director of the Virginia House Democratic Caucus (2018-2019)
- Executive Director of the Pennsylvania House Democratic Campaign Committee (until September 2023)
Trevor's professional journey reflects a strong commitment to political engagement and strategic partnership development within various organizations.
Highlights
The newly released Nielsen Gauge report from July showed streaming is now ~1.5x more likely to reach voters than linear TV this cycle, yet most campaign investments in streaming media continue to lag behind.
The Harris campaign is ahead of this trend and has shown considerable investments into streaming - I'm sure you saw the Washington Post article on their thinking but would be glad to share it if you haven't.
In 2022, Allied worked with one of our media firms doing work on the Pennsylvania House races and found us substantial savings at a time when we were crunching every penny – Allied doesn't do linear or production, we’re here to make your streaming CTV/OTT buys more effective and we can deliver more value there than anyone else in the industry.
Are you planning for a larger CTV/OTT push down the stretch? I hope you choose to do it with Allied, we can give you an edge.
#KamalaHarris #HarrisWalz #Digital #Streaming
Like the song says, "welcome to the future!" If you think digital/streaming is a fad, your candidates will be left behind.
Politics is about having a plan, heart, and dedication. Reaching voters everywhere is crucial, and many campaigns are missing the digital/streaming boat.
Check out the latest from the Washington Post on how campaigns are adapting to the changing landscape:
#DigitalTransformation #PoliticalCampaigns #HarrisWalz #KamalaHarris
