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Trevor Sumner

Trevor Sumner is the former CEO of Perch, a company specializing in interactive in-store retail marketing technology. He joined Perch in 2017 and played a crucial role in transforming the company, which was struggling with flat revenues at the time. Under his leadership, Perch experienced significant growth, including a 127% increase in business during his first year and a transition to a subscription-based model. He successfully raised funds and navigated the company through challenges, including a severe downturn during the COVID-19 pandemic, ultimately leading to a successful exit to Raydiant in 2022.12

In addition to his role at Perch, Sumner has a diverse background in technology and entrepreneurship. He co-founded LocalVox, a marketing technology company, and served as its President and CMO, leading it to a successful acquisition by TBC Holdings. Sumner has also held advisory and investment roles in various startups, focusing on sectors like SaaS, marketing technology, and AI.13

Sumner is recognized for his contributions to the industry, receiving accolades such as being named one of the "Top 100 Retail Influencers" and "Most Influential CEO in Visual Merchandising" by various organizations.13 He is also involved in mentoring early-stage startups and has contributed to publications like Forbes and Inc..24

Highlights

Sep 5 · linkedin

I updated the Summoner website for my startup advisory and angel investing. Take a look and let me know what you think.

Aug 12 · linkedin

Great 30-minute video from a dozen retail experts (incl me) talking about the impact of #AI on #retail #marketing. Here are my top insightful takeaways:

  • Microsoft's Sedhu Krishnamurthy talking about new opportunities to process large scale data and #NLP to understand shifting customer and market needs. FYI checkout Stan Sthanunathan's i-Genie.ai for next level CPG Consumer Insights.

  • Joyce Gordon of Amperity talking about how AI provides opportunities for challengers to be more competitive, opening up capabilities that previously could only be subsidized by large scale players.

  • Kathie Johnson of Sitecore talking about #GenAI removing the "soul-draining" tasks that take away from ideation and creativity

  • Melissa Minkow of CI&T about how #AI can help marketers navigate conflicting research data and presentations into coherent visions

  • Hayan Ortega of @Microsoft on AI's role changing focus from sales enablement to buyer empowerment and truly scalable 1:1 hyperpersonalized shopper journeys

  • Me talking about how AI changes the ROI economics of data platform investments, the ability to process even larger scales of internal and external data, accelerating the already increased #CMO focus on data.

  • Michael Klein on new intelligences that can fulfill the holy grail of multi-touch attribution in an increasingly distributed touchpoint world, and me chiming in on the exponential increase in data complexity we can now process and pattern match.

  • Christine Russo on how CMO's become a chief deployment officer, thinking about balancing quick wins with longer term infrastructure

  • Greg Buzek of IHL Group on the crucial differences in AI adoption strategies depending on whether you are a big or small company.

Enjoy all the great insights from RETHINK Retail!

https://lnkd.in/ebGvvXxY

Related Questions

What are Trevor Sumner's key achievements at Perch?
How did Trevor Sumner lead Perch through the COVID-19 pandemic?
What companies did Trevor Sumner work with at Perch?
What is the Raydiant platform that Trevor Sumner now leads?
How did Trevor Sumner's role at LocalVox contribute to its success?
Trevor Sumner
Trevor Sumner, photo 1
Trevor Sumner, photo 2
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Location

New York, New York, United States