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Tricia Rice

BMG Catalog (former Spotify Artist & Label Partnerships)

Tricia Rice is a seasoned professional in the digital music industry, with over two decades of experience in digital marketing, artist & label partnerships, content promotion, and project management.

Having worked with a variety of platforms and genres, Tricia has a deep understanding of the digital landscape and has contributed to the success of numerous musicians' careers through innovative promotional programs.

At Spotify, Tricia immersed herself in increasing music discovery and engaging fans with compelling catalog content from a diverse range of artists.

During her tenure at Welk Music Group, she led digital marketing, sales, and business development for indie labels, significantly impacting the success of artists like Matt Nathanson, Greg Laswell, and John Fogerty.

Tricia's expertise spans across digital sales, marketing strategy, social media marketing, website development, consumer engagement, and email marketing.

With a Bachelor of Science in Broadcast Journalism from Oklahoma State University, Tricia combines her passion for media with a strong digital acumen, evident from her roles at BMG, TRDigital Consulting, and The Hype Council.

Her contributions in content production, artist partnerships, and catalog management have solidified her reputation as a strategic leader in the digital music sphere.

Highlights

Jun 26 · linkedin

I have some good news to share! After some nice time off I'm continuing my passion for catalog music and am starting a new position as Sr. Director of Deep Catalog at BMG - The New Music Company! Thank you to everyone for reaching out, taking a call from me and meeting for lunch.

Dec 6 · linkedin

Well, I'm adding to the large amount of #Spotifylayoff posts from my Spotify co-workers and I'll say it again...we got this! After 7 1/2 years of working in various roles at Spotify...it's time to see what else is out there & I'm excited about it. I did have a really fun run and the amount of amazingly smart people I was fortunate to work with is astounding. I was able to help artists reward their fans with some of the first Fans First ticketing and merchandise offers. I was then fortunate enough to move into working on ways to help artists and labels highlight and promote their catalog content which in my mind is the most important ;-) I mean who wants to go to a live show and only see the new music and not the hits?! I am going to enjoy the holidays and will be back in 2024 to see what challenging and fun work I can get myself into. Okay enough about me... If there is anything I can do to help anyone out there looking for a job or if you need to talk it out, I'm here for you. Your job is not your identity and you will land something just as good or better!

PS.. the amount of outreach I have received from my music industry community has been incredible and it's evident that we are family and I'm so very grateful for everyone's notes and encouragement. It truly does help and I appreciate all of you and am giving you big hugs from afar ❤️

Related Questions

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Tricia Rice
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Location

Los Angeles Metropolitan Area