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Tricia Smith
EVP, Chief Merchandising Officer at Tillys
Tricia Smith is a seasoned executive in the retail industry, and here are the key points about her career and current role:
Current Role
As of April 2021, Tricia Smith is the Global CEO of Anthropologie, a position she took after leaving Tilly's.356
Previous Role at Tilly's
From September 2019 to April 2021, Smith served as the Executive Vice President and Chief Merchandising Officer at Tilly's Inc. In this role, she oversaw all aspects of the company's merchandising operations, including buying, sourcing, and product development. She also focused on coordinating consistency in merchandising experiences both in-store and online. During her tenure, she shifted Tilly's to a digital-first approach, expanded online assortments, and introduced new brands such as BDG from Urban Outfitters, Nike Women’s, RVCA Sport, and Fjallraven.134
Career at Nordstrom
Before joining Tilly's, Smith had a 25-year tenure at Nordstrom Inc., where she held various significant merchandise management roles. Her last position at Nordstrom was as Executive Vice President, General Merchandise Manager of Women’s, Young Contemporary, Designer, and Specialized Apparel from 2016 to 2019. She also held other executive roles such as Executive Vice President, GMM Women's, Kids and Designer Apparel, and earlier positions including National Merchandise Manager and Divisional Merchandise Manager.146
Education
Smith attended the Executive Education Program at Stanford University Graduate School of Business in 2017.56
LinkedIn Profile
Highlights
Thrilled to announce the launch of our Fall 2024 Campaign brought to life against the vibrant backdrop of New York City. Our passion for creativity and community fuel everything we do at Anthropologie, and this year’s campaign captures the energy and excitement of ushering in a new season. Hope you all enjoy as much as we do! #MyAnthropologie
Spring is in the air in our #AnthroWindows and I’m excited to share how our display artists transformed our stores for the spirit of season. We’re inviting our community in to embrace Spring in every step, and celebrate ease, energy, and optimism all season long #SpringLightly Anthropologie
