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Trina Albus
40+ Beauty Content Creator
Professional Background
Trina Albus is a renowned 40+ beauty content creator based in the vibrant city of Los Angeles, California. As of 2022, she has captivated audiences across social media with her expertise in beauty devices and skincare. Trina produces engaging content on platforms including YouTube, TikTok, and Instagram, where she shares innovative skincare routines, beauty device tutorials, and invaluable tips for maintaining a youthful appearance after the age of 40.
Trina's career is marked by her impressive entrepreneurial spirit and extensive knowledge in digital marketing. She is the founder of MAGENTA AGENCY, a pioneering agency that specializes in social and influencer marketing for beauty brands. With over 25 years of experience in digital marketing, Trina has established herself as a thought leader in the industry, recognized since 2009 for her contributions and insights into social media marketing strategies.
Before establishing MAGENTA AGENCY, Trina utilized her strong background in economics, mathematics, and statistics in prestigious organizations. Her extensive tenure included roles at Price Waterhouse, Discovery Channel, and Time Inc., where she honed her skills in technology, marketing, and digital strategy. This formidable experience laid the foundation for her successful transition into the realm of beauty and social media marketing.
Beyond her professional ventures, Trina is dedicated to education and knowledge sharing. She has spoken at numerous prestigious conferences, including the Lucky Magazine Fashion and Beauty Blogger (FABB) Conference and the Beauty Biz Roundtable in Los Angeles. Her commitment to teaching digital marketing is evidenced by her instructive roles; she has taught a comprehensive 10-Week Digital Marketing course at General Assembly in Los Angeles multiple times and has been a guest lecturer at the Fashion Institute of Technology (FIT) in NYC focusing on Cosmetics and Fragrance Marketing.
In addition, during the 2014-2015 academic year, she served as a subject matter expert in Digital Marketing for Fashion Marketing students at NYU's Stern MBA Program. Her contribution to academia also extends to Stanford University, where she was featured as a speaker at the annual E-commerce Best Practices Conference, and UCLA, where she guest lectured on Integrated Marketing strategies.
Trina took a step further in 2017 when she joined the Association of National Advertisers (ANA), where she taught digital marketing seminars tailored for major brands such as Coca-Cola, Microsoft, Nintendo, Intel, and Visa, showcasing her ability to deliver actionable strategies to some of the world's leading companies.
Education and Achievements
Trina Albus graduated from the University of Michigan, where she earned a Bachelor of Arts degree in Economics. Her academic background in economics complements her professional journey, enriching her skill set in understanding market dynamics and consumer behavior within the beauty and marketing industries.
Her credentials are further enhanced by her active involvement in organizations dedicated to empowering women in business. As a member of the West Coast Committee of the Cosmetic Executive Women (CEW), Trina has been pivotal in organizing networking events that foster connections within the beauty community. Additionally, she participates as a mentor in the CEW Mentorship program sponsored by Shiseido, encouraging emerging talent within the industry.
Trina has also contributed to literature within her field. She is a contributor to the Financial Times Press book "33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking" and Damian Ryan’s book "Understanding Social Media," underscoring her commitment to sharing knowledge and insights with aspiring marketers and business owners.
In 2015, she launched her YouTube channel, "Beauty Beyond 40," which has since become a go-to resource for individuals seeking anti-aging skincare solutions and beauty device reviews. Her channel emphasizes the power of beauty technology and promotes non-invasive methods to enhance one’s appearance, further solidifying her place in the beauty industry as a resource for those over 40.
Achievements
- Founder of MAGENTA AGENCY specializing in beauty influencer marketing.
- Over 25 years of experience in digital marketing and social media.
- Recognized thought leader in the beauty and digital marketing sectors since 2009.
- Extensive public speaking engagements, including conferences at Stanford and UCLA.
- Guest lecturer at FIT and NYU’s prestigious MBA program.
- Contributed to influential books on social networking and digital marketing strategies.
- Established "Beauty Beyond 40," which tailors content for anti-aging beauty solutions.
- Member of the CEW West Coast Committee and mentor in the CEW Mentorship Program.
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Trina Albus - Beauty Content Creator and Digital Marketing Expert
