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Troy Ballard

Executive Leadership/Partnership Development/Go To Market Strategy/Global Sales Leadership/Product Merchandising Strategy

Troy Ballard is a seasoned leader with a strong background in sales, partnerships, go-to-market strategies, and team development.

He has a successful history of spearheading high-performance sales teams and strategic partnerships in both start-ups and established companies within the sports and lifestyle sector.

Troy's expertise lies in go-to-market strategy and implementation, partnership development, sales leadership and development, product development and launch, brand and category marketing, global merchandising, and team development.

His professional journey includes roles such as Founder at Brand Resource Group, Head Of Partnerships at Arrive Outdoors, GM at Kaenon, Director Region Americas at Quiksilver in Eyewear/Watches, CEO at PACT Apparel, VP Global Business Development at Keen Footwear, President at Icebreaker Nature clothing, and various managerial positions at adidas US, Rip Curl, Salomon North America, and Smith Sport Optics.

Troy Ballard's academic background includes studying at the University of Idaho.

Troy Ballard
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Location

Park City, Utah, United States