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Troy Neidermire

Senior Director - Digital Media at Target

Troy Neidermire is a highly accomplished Senior Director of Digital Media at Target, with a strong focus on strategy, execution, and optimization of various channels like SEM, SEO, Email, and Affiliate.

He is a key figure in driving innovation and collaborating with leaders to harness digital media capabilities for personalized marketing at Target, aiming to enhance guest loyalty both in-store and online.

With over 12 years of experience, Neidermire is a seasoned marketing and media expert who excels at leveraging data and technology to create guest-centric solutions that deliver measurable results.

He holds a Bachelor's degree in Business Administration, with a specialization in Marketing from the University of Wisconsin-Milwaukee.

His professional journey includes various roles at Target, starting from Senior Marketing Analyst to Senior Director, covering areas like Digital Media, Testing and Analytics, User Experience Optimization, Site Merchandising, and Content Management.

Neidermire's expertise spans across eCommerce foundations and his career highlights include leading digital media strategies, search optimization, email marketing, affiliate marketing, and SEM services.

He has a proven track record of success in driving digital innovation and enhancing online experiences for guests.

Troy Neidermire is known for his strategic leadership, data-driven approach, and commitment to driving business growth through targeted digital marketing initiatives.

Troy Neidermire
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Location

Minneapolis, Minnesota, United States