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Tung Nguyen-Thanh

Paid Media Manager 💹🔍

Tung Nguyen-Thanh is a professional with a strong background in Media Buying, Media Planning, Social Media, Online Marketing, Performance Analysis, Content Creation, Content Management, and Copywriting.

Currently serving as a Paid Media Manager at user centered strategy, Tung Nguyen-Thanh brings a wealth of expertise in optimizing paid media campaigns and delivering results.

Highlights

Aug 29 · linkedin

BREAKING NEWS: 𝗠𝗲𝘁𝗮 𝗦𝗽𝗮𝗿𝗸 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝘀𝗵𝘂𝘁𝗱𝗼𝘄𝗻 🫨

Meta has announced that the Meta Spark platform of third-party tools and content will sunset on January 14, 2025. 🫢

Launched in 2017, when AR experiences were still novel to most consumers (myself included), Meta Spark has since revolutionized user engagement with augmented reality, thanks to the innovation and creativity of all AR creators and businesses.

🤳 At mymuesli, we've recently introduced Foto-Dose - a feature that allows our customers to customize their own cereal tubes 🤩. To promote this feature, we also build a Foto-Dose AR filter, enabling Meta users to quickly upload their favorite photos and see how they look in real life.

🐰 Earlier this year, in March 2024, our Easter AR campaign was a significant success. We created an interactive quiz filter to help users identify their perfect Easter cereal. The fun, interactive element of the filter resonated deeply with our audience, doubling the reach of our upper-funnel campaigns in just 16% of our upper-funnel budget 😎.

We are saddened to learn that the feature is going away 😿.

💭 Meta Spark’s shutdown hints at 𝗠𝗲𝘁𝗮'𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗶𝗻 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 and possibly 𝗮 𝘀𝗵𝗶𝗳𝘁 𝗶𝗻 𝘂𝘀𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 on the platform. While this chapter closes, I'm excited to explore new ways to bring immersive experiences to our audiences and look forward to what the future holds 🚀.


🤙 If you haven't tried our Foto-Dose AR filter yet, head over to @mymuesli Instagram and check it out under the Filter Tab. 💬 Comment below your thoughts about our filter as well as what you think about Meta's decision. #MetaSpark #ARFilter #AugmentedReality #SocialMediaAdvertising


Hi, I'm 🥣Tung Nguyen-Thanh. I love talking about online marketing, paid social, ad creative & productivity. Follow me for my weekly updates & inspiration! Next Week: PTO | Fri, 13/09: ToolTips

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Location

Berlin, Berlin, Germany