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Tyler Gillespie
Seeker of Magic and Permanent Wonderland Resident
Professional Background
Tyler Gillespie is a dynamic and innovative professional who has made a significant impact in the realms of design and business strategy. With a strong human-centric approach, Tyler believes that the key to turning radical concepts into successful products and enriching experiences lies at the intersection of strategic thinking and organizational design. His unique philosophy emphasizes that while innovation and experiences are essential outcomes for businesses, it is fundamentally the bedrock of design that shapes these outcomes.
In today's fast-paced business environment, organizations are pushed to enhance their innovation capabilities and cultivate meaningful experiences. Tyler's experience working with both early-stage ventures and established enterprises has equipped him with the insights necessary to navigate this complex landscape. He deeply understands the power of targeting and solving human-centric problems, advocating that a focused sprint on these issues can yield the greatest return on investment (ROI). His ability to bridge the gap between various functions within businesses has empowered him to align projects with overarching business objectives and key performance indicators (KPIs).
Tyler's time at major organizations such as Globant, ExxonMobil, and Blue Tiger USA has honed his skills in design strategy, brand marketing, and operational excellence. He has successfully led cross-functional teams to turn strategic visions into tangible results that resonate with both consumers and organizational goals. Rather than simply addressing the 'what' and the 'how,' Tyler is passionate about exploring the 'why' behind business models, believing that this understanding is crucial to uncovering what he refers to as the 'true magic' of a business.
Furthermore, he embodies a whimsical blend of creativity and analytical thinking, famously quoting the Cheshire Cat from Alice in Wonderland as a guiding principle: 'Would you tell me, please, which way I ought to go from here?’ ‘That depends a good deal on where you want to get to,’ said the Cheshire Cat.' This quote encapsulates his belief in purpose-driven decision-making, laying the groundwork for effective strategy and innovation in every project.
Education and Achievements
Tyler’s educational background complements his professional expertise, reinforcing his eclectic approach to creativity and design. He holds a Bachelor of Arts (BA) in Film/Cinema/Video Studies and Design from North Carolina State University, where he cultivated a keen eye for storytelling, aesthetics, and the impact of visual media on consumer engagement. Additionally, Tyler expanded his artistic prowess by pursuing a Bachelor of Arts Application in Music Composition and Film/Sound Studies at University College Cork, which enriched his understanding of how sound and visual storytelling harmonize to create compelling brand narratives.
His educational journey not only equipped him with technical skills but also sharpened his creative instincts, which he continuously applies in his career to foster innovation and drive strategic initiatives.
Career Achievements
Throughout his illustrious career, Tyler has taken on various roles that showcase his versatility and dedication to design and strategy. Among his most notable positions is his current role as a Business Hacking Senior Manager at Globant, where he is instrumental in implementing innovative strategies that transform businesses by harnessing the power of design and technology. His tenure at Globant has positioned him at the forefront of business transformation, enabling him to influence significant projects and drive value.
Prior to his role at Globant, Tyler held the position of Senior Design Strategist at ExxonMobil, where he contributed to the development of impactful design strategies that elevated the company's branding and consumer engagement efforts. His experience as VP of Brand Marketing at Blue Tiger USA allowed him to further refine his skills in brand strategy and market positioning, solidifying his reputation as a thought leader in the field.
Tyler’s professional journey also includes a variety of hands-on roles that showcase his creativity. As a Contract Creative Manager at CBRE and Marketing Director/Brand Strategist at Proveli, he successfully directed marketing campaigns that combined strong visual storytelling with effective strategy. His previous positions, including Associate Creative Director at CBT News, E-Commerce Designer at Hudson Group, and Lead Graphic Designer at The Concrete Countertop Institute, further reflect his diverse skill set and ability to tailor design solutions to meet organizational needs.
In addition to his large-scale corporate experience, Tyler has shown an entrepreneurial spirit as the Founder of Madhatter Coalition, guiding clients through the complexities of business transformation with a creative and human-centric approach. His early career roles, such as Editor and Graphic Artist at Inertia Films Inc, Editor and Cinematographer at Burning Oak Studios, and Intern at Trailblazer Studios, laid the foundation for his understanding of storytelling, design, and visual communication.
Conclusion
Tyler Gillespie is a multifaceted professional whose dedication to human-centric design is evident in his diverse career trajectory. His educational background complements his rich professional history, providing him with a unique toolkit to tackle the challenges faced by modern businesses. With a focus on unlocking the transformative magic of design, Tyler is well-positioned to continue making significant contributions to the fields of design strategy and human-centric innovation. His ability to bridge creativity with strategic insight not only sets him apart in the industry but also underlines the value of design in shaping impactful business outcomes.
