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Tyler Jensen
SALES STARTUP SCALER / MARKETPLACE JUNKIE
Professional Background
Tyler Jensen is a seasoned sales strategist with a specialization in customer acquisition, particularly adept at driving growth for start-ups and early-stage businesses. With a robust career spanning over 20 years, Tyler has honed his skills in sales development and analytics automation, resulting in his teams consistently achieving remarkable appointment show rates exceeding 85% and win rates soaring as high as 50%.
His professional journey reflects an unwavering dedication to refining sales processes and achieving extraordinary outcomes. Tyler has a particular interest in two-sided online marketplaces, small business software as a service (SaaS), residential solar, vacation rentals, and the online travel sector. This diverse interest not only showcases his broad understanding of the market landscape but also his adaptability in utilizing sales techniques tailored to different industries.
Tyler co-founded CoachList, where he currently serves as Vice President of Sales, a role through which he has effectively developed innovative sales strategies that cater to the unique needs of their clientele. His previous roles, including Director of Inside Sales at REPOWER America, and Director of Sales at HoneyBook, have equipped him with deep insights into sales dynamics while leading teams to success in high-pressure environments.
Education and Achievements
Tyler's academic journey began at Utah State University, laying the groundwork for his future achievements in sales. His educational pursuits equipped him not only with theoretical knowledge but also with practical skills that have proven invaluable in his career.
In addition to his academic background, Tyler is highly recognized for his passion for global language content localization. This dedication has seen him build and execute comprehensive marketing and sales campaigns in 16 languages and local dialects, significantly expanding the global reach of his initiatives. His multilingual capabilities and cultural insights enable him to connect with diverse audiences, further enhancing customer acquisition efforts on an international scale.
Notable Achievements
Tyler's impressive track record includes several notable positions that underline his expertise in sales management. At REPOWER America, he served as Director of Inside Sales, spearheading efforts that would ultimately contribute to the company's acquisition. His tenure at HoneyBook and gen110, where he also served as Director of Sales, highlights his ability to navigate fast-paced environments and drive measurable outcomes.
Moreover, Tyler's role at AlwaysOnVacation Inc, where he was Vice President of Sales prior to its acquisition, further illustrates his capacity to scale sales operations efficiently. His earlier experiences as Director of Sales at Rhino Media Works and eCo Marketing helped him develop a keen sense of market trends and customer preferences, enabling him to train and mentor teams effectively. His practical approaches to sales leadership continue to inspire those around him and contribute to the overarching success of the organizations he is part of.
Expertise
- Customer acquisition strategies for startups
- Sales analytics automation
- Two-sided online marketplaces
- Small business SaaS sales
- Residential solar sales
- Vacation rental market dynamics
- Online travel sales strategies
- Multilingual sales campaign development
- Sales development representative (SDR) training
- Account executive (AE) program development
