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Tyler Rochwerg

Forbes 30 Under 30 Marketer Driving Growth at the Nexus of Advertising & Entertainment

Tyler Rochwerg is an accomplished marketing professional currently serving as the Director of Brand Marketing for Freddie, Frida, and Foria at PurposeMed.3 He has an impressive background in the marketing and advertising industry, with several notable achievements:

Career Highlights

  • Forbes 30 Under 30: Tyler was recognized on the Forbes "30 Under 30" list for marketing and advertising.15

  • Johnson & Johnson Experience: Prior to his current role, Tyler spent about 10 years at Johnson & Johnson, where he led integrated marketing for iconic consumer brands.3 During his time there, he:

    • Worked as a Digital Marketing and Innovation Manager for brands like Neutrogena, CLEAN & CLEAR, and ROGAINE.1
    • Played a key role in launching the Neutrogena Skin360™ app at CES 2020.1
    • Established Neutrogena Studios, a division focused on producing creative stories.1
  • Awards: Tyler is an award-winning marketer, having received accolades such as a Gold Effie Award and two Glossy Awards.2

Education and Expertise

Tyler studied at the Ivey Business School at Western University.2 He specializes in building brands at the intersection of advertising, entertainment, and culture.4 His expertise lies in digital marketing, innovation, and creating integrated marketing strategies for consumer brands.

Recent Career Move

In October 2022, Tyler announced that he was leaving Johnson & Johnson after 10 years and was "on the market" for new opportunities.3 This transition led to his current position as Director of Brand Marketing at PurposeMed, where he oversees marketing for the Freddie, Frida, and Foria brands.

Tyler Rochwerg's LinkedIn username is indeed tylerrochwerg, matching the information provided in the query.2

Highlights

Apr 22 · linkedin

I'm very excited to share that I've joined the amazing team at PurposeMed as their Director of Brand Marketing. It was so important to me to find a role that would allow me to make a positive impact in the lives of our customers, and I've definitely found it! It's also great to be working from LA for a company based in my home country of Canada.

As my first order of business, I'm defining and expanding the Freddie brand to the United States to help prevent HIV with the LGBTQ+ community. I'm also supporting Frida to bring ADHD care to women who are often underdiagnosed.

Big thank you to everyone who supported me through the interview process. Let's boogie! 🎉💊🩺

Feb 14 · linkedin

LIFE UPDATE: After 10 amazing years leading integrated marketing for iconic consumer brands at Johnson & Johnson, I’m officially on the market.

I’m so grateful for the experiences I had working with amazing people doing BIG disruptive work. Some highlights from my time include: Founding Neutrogena Studios to drive market share using non-interruptive advertising, taking the brand to CES to launch their first connected device with Skin360, and most recently growing Neutrogena from #4 to #1 in relevance amongst our competitive set via a breakthrough Coachella partnership.

I’m now looking for my next role in product or brand/integrated marketing, with a focus on the CPG or consumer tech industry. Please reach out if you’re looking to hire. My website is linked below with some nifty case studies of my work.

Related Questions

What are some of Tyler Rochwerg's most notable achievements at Johnson & Johnson?
How did Tyler Rochwerg's role at Neutrogena Studios evolve over time?
What inspired Tyler Rochwerg to transition from Johnson & Johnson to PurposeMed?
Can you share more about Tyler Rochwerg's contributions to the Neutrogena Skin360 app?
What are some of the projects Tyler Rochwerg is currently working on at PurposeMed?
Tyler Rochwerg
Tyler Rochwerg, photo 1
Tyler Rochwerg, photo 2
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Location

Los Angeles Metropolitan Area