Suggestions
Tyler Sandoval
Customer Success Manager at Klaviyo
Tyler Sandoval is a Customer Success professional currently working at Klaviyo, a marketing automation platform company. He is based in Boston, Massachusetts, United States.3 Tyler's career focuses on building and scaling Customer Success programs, with a particular emphasis on driving expansion revenue.2
At Klaviyo, Tyler holds the position of Customer Success Manager, where he likely plays a crucial role in ensuring client satisfaction and fostering long-term relationships with the company's customers.3 His experience in the field has led him to become a Customer Success Leader, as well as a coach and mentor to others in the industry.2
Tyler's professional background includes experience at other companies such as Dealer.com and Champlain Valley Crossfit, showcasing a diverse career path that has contributed to his expertise in customer success. His education includes attending Middlebury College, which has likely provided a strong foundation for his professional endeavors.1
On LinkedIn, Tyler has over 500 connections, indicating a robust professional network in his field.1 He is active on the platform, sharing insights and updates about his work at Klaviyo. For instance, on September 20, 2023, he posted about an exciting day at the company, suggesting his enthusiasm for his role and the organization.2
Tyler's role as a Customer Success Manager at Klaviyo likely involves working closely with clients to ensure they are maximizing the value of Klaviyo's products and services, as well as identifying opportunities for account growth and expansion.
Highlights
Streetwear and fashion brands: consistent sending frequency is now an important part of email strategy!
With a recently rolled out gmail deliverability update, if you go >2 weeks without sending an email campaign, gmail will bounce most of your messages in the same way they do when a new account tries to blast a big list without any kind of warm-up/ramp-up.
This doesn't affect most brands who send on a regular weekly cadence, but for streetwear/fashion brands with drop-based release models that often go weeks between campaigns, it's a major wrench in the cogs that signals a need for an overhaul about how these brands think about email.
Minimal, intermittent, 'drops only' email strategies are no longer viable because gmail won't let you in the inbox.
You need to be sending more than one campaign every two weeks, so email needs to be part of your content and brand strategy beyond just release announcements. Product spotlights, editorials, lookbooks, UGC; if people want to see it on social, it works for email, too.
Are you a drop-based brand with a minimalist email strategy that has questions about navigating these new waters? Hit me up!
#email #emailmarketing #deliverability #streetwear #fashion #ifyouvereadthisfarpleaseignorethehashtagsineedthemforvisibility
