Suggestions
Tyra Jeffries
Special Advisor to Fund Managers and Leading Fund IR Expert (Pioneers in Full Outsourced IR For Funds)
Tyra Jeffries is the Founder and Chief Executive Officer of CCA Global Capital Group, a global business advisory firm specializing in asset management and investor relations. She established the firm in July 2015, previously known as CreativeCap Advisors, to provide tailored support for boutique investment companies and emerging fund managers.12
Professional Background
Jeffries has extensive experience advising funds worldwide, focusing on helping both new and established fund managers to launch and grow their businesses. Her expertise encompasses various aspects of business management, marketing, investor relations, and communications strategy.24 Before founding CCA Global Capital, she served as the Vice President of Marketing at Maloy Risk Services, where she developed specialized risk management solutions for asset managers. This firm was later acquired by Integro Group.13
In addition to her role at CCA Global Capital, Jeffries has worked with Teneo Holdings, advising Fortune 500 companies, and has held positions in quantitative hedge funds and private equity.12 She is also recognized for her contributions to industry publications and frequently speaks at conferences.1
Education
Tyra Jeffries holds a Bachelor of Science degree in Public Relations and Italian Language from Syracuse University. Her educational background supports her strategic approach to marketing and business development within the alternative investment sector.24
Contributions to the Industry
Jeffries is passionate about addressing the challenges faced by emerging managers in the alternative investment space. She has pioneered innovative marketing strategies and investor relations solutions that help firms enhance their competitive edge in a crowded market.25
Her commitment to the industry is reflected in her active participation in discussions and panels related to capital markets and investment strategies.1
Highlights
Great listening in to this especially in today's competitive fundraising environment.
"Those that are investing in the IR function and spending the time to modernize their team are typically outpacing peers by 2-3x in AUM" - Greg Callahan @ Bain & Company
Like any good business owner, you must be a very active and engaged listener. After speaking to both our clients and other #fundmanagers, the consensus was that databases and #capitalintroductions alone just weren't helping to really catalyze their asset growth, especially for #emergingmanagers. In reality, they required something that made them more competitive, that gave them an edge. You can get meetings with #investors every day of the year, it doesn't mean that they will allocate. Investors invest in and search for managers they trust and that can deliver - a lot goes into developing both.
We are very excited to announce the release of CCA GlobalEssentials™ a program tailored to fund managers looking for an affordable way to expand their investor base and better navigate the investor due diligence process. The program integrates business advisory and technology to allow managers to map their development in real time and further accelerate their asset growth.
We've added former #fundallocators to our global team who've sourced, vetted and placed over $7.5B of capital into managers worldwide offering our clients first-hand knowledge on how to compete. Click Here (https://bit.ly/2X3PY2q) to learn more or email us directly at [email protected].
