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Tyra Palmer

Chief Marketing Officer, Government Relations and Corporate Communications

Tyra Palmer is a seasoned professional with over 30 years of experience in leadership roles focusing on marketing, planning, strategic communication, and government/community relations in the healthcare industry.

Throughout her career, Tyra has excelled in developing comprehensive communication plans to enhance engagement, creating internal and external communication strategies for hospital and physician group acquisitions, and redesigning marketing functions to improve efficiency and maximize ROI.

She has a proven track record of launching successful digital teams, implementing innovative consumer-first approaches, and developing integrated brand positioning to elevate awareness and preference for various health systems.

Tyra's accomplishments also include the launch of affinity programs with substantial memberships and ROI contributions, as well as the development of strategies to address government relations issues effectively.

With a strong commitment to employee welfare and development, Tyra has initiated impactful programs such as the 'Don't Bug Me' flu prevention program, executive-sponsored employee foundation, leadership development programs, and diversity & inclusion initiatives.

Furthermore, she leads environmental, social, and governance (ESG) efforts within organizations and actively supports cultural committees.

Tyra advocates for internships being a valuable pathway to a successful career, reflecting her background of starting in health care through a college internship.

Outside of her professional endeavors, Tyra values spending quality time with family and friends, enjoys engaging in global friendships established during her husband's military career, and shares a love for great meals, games, and rescuing dogs.

Tyra's educational background includes a BS in Journalism, Public Relations, Advertising, and Applied Communication from the University of Oklahoma.

Her extensive professional experience includes serving in various executive roles at Ardent Health Services and Hillcrest Healthcare System.

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Location

Nashville, Tennessee, United States