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Tyrona (Ty) Heath
Director, Market Engagement, The B2B Institute at LinkedIn, Co Founder of The B2B Institute, Writer & Digital Creator
Tyrona (Ty) Heath is the Director at The B2B Institute, a LinkedIn-funded think tank focused on building famous brands in the B2B space through unique partnerships with academics and industry experts.
With over 20 years of experience in B2B marketing, content strategy, and marketing education, Ty has worked at Google Inc., IBM, Nestle, and founded Spectacled Marketer, a B2B consultancy.
She is a recognized figure in the marketing industry, having collaborated with esteemed organizations like Cannes Lions, ANA, and IPA, shaping conversations around marketing effectiveness and industry progress.
Outside of her professional endeavors, Ty co-founded TransformHer to champion professional women of color and allies in tech, and serves as President of LinkedIn's Black Inclusion Group (BIG) advocating for diversity, equity, and inclusion.
As a sought-after speaker and author, Ty shares her insights at prestigious events like INBOUND, Adobe Summit, and Adweek, aiming to connect people with knowledge for informed decisions and positive change.
Her passion for education extends beyond the workplace, empowering thousands with marketing knowledge and believing that knowledge unlocks potential for individuals and communities.
In addition to her professional achievements, Ty is a two-time Olympic Trials qualifier in the 800 meters, drawing on the lessons of discipline, resilience, and teamwork to fuel her work and life.
Tyrona Heath holds an MBA in Marketing and Information Systems & Operations Management from Emory University - Goizueta Business School, a B.S. in International Economics with a minor in International Business Diplomacy from Georgetown University, and she attended Union Endicott High School and Landmark.
Throughout her career, Ty has held various roles in prestigious organizations including the American Advertising Federation, Adobe, Digital Marketing Institute, and LinkedIn, where she has contributed to global industry advisory, market engagement, education, and agency partnerships.
Connect with Tyrona (Ty) Heath through her website and social media channels to stay updated on her latest insights and initiatives in the B2B marketing space.


