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Tze Hung U

Senior Manager, Entertainment Development & Marketing Synergy at LEGO Group

Tze Hung U is a Senior Manager of Entertainment Development & Marketing Synergy at LEGO Systems, Inc.3 He is based in the Los Angeles Metropolitan Area and has over 500 connections on LinkedIn.2 While specific details about his current role are limited, his position suggests he is involved in developing entertainment partnerships and marketing synergies for LEGO.

Prior to his current role, Tze Hung U worked as a LEGO designer. He was part of the team that created LEGO Overwatch sets, including D.Va & Reinhardt (set 75973) and the exclusive Omnic Bastion (set 75987).1 During his time as a designer, he worked on various LEGO themes including Super Heroes, Harry Potter, and Jurassic World.1

Tze Hung U has been with the LEGO Group for several years, having mentioned in a 2019 interview that he had been with the company for three years at that time.1 His background as both a designer and now a senior manager in entertainment and marketing demonstrates his versatility and growth within the LEGO Group.

Highlights

Feb 18 · marcom.com
Lego Marketing Strategy: A Case Study in Brand Revival
Jan 1 · ana.net
Brand Management Committee - Association of National Advertisers
How LEGO Reconstructed Its Global Brand
Jul 14 · newelementary.com
LEGO® Overwatch: Designer interview with Woon Tze

Related Questions

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Tze Hung U
Tze Hung U, photo 1
Tze Hung U, photo 2
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Location

Los Angeles Metropolitan Area