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Uju Uzo-Ojinnaka

CEO at Traders of Africa - TOFA

Uju Uzo-Ojinnaka is a prominent Nigerian entrepreneur and the CEO of Traders of Africa (TofA), an innovative eCommerce platform aimed at enhancing intra-African trade and connecting African farmers with global markets. Founded in 2017, TofA focuses on providing a marketplace for agricultural products and other goods produced in Africa, facilitating seamless transactions for merchants and customers alike.12

Background and Education

Uju Uzo-Ojinnaka has over 17 years of experience in strategic marketing, retail banking, and business development. She graduated as the best student in Sociology from the University of Lagos in 1999. Additionally, she holds a Global Executive MBA from the China Europe International Business School (CEIBS) and has completed professional diplomas in Marketing and Entrepreneurship from the University of British Columbia and the Berkeley Institute for Creativity and Entrepreneurship, respectively.134

Career Achievements

Before establishing Traders of Africa, Uju held significant roles in finance and investment banking at institutions like Goldman Sachs and the African Development Bank. Her leadership at TofA has been recognized widely; she was named one of Forbes Africa’s 30 Under 30 in 2019 and has participated in prestigious programs such as Jack Ma’s eFounders Fellowship.234

In addition to her role at TofA, Uju serves as the Director of Finance, Marketing, and Administration at Beniz Group Limited, where she manages inventory procurement and optimizes inventory management systems.13

Vision for Traders of Africa

Under Uju's leadership, Traders of Africa aims to create sustainable wealth across the continent by leveraging technology to improve trade practices. The platform offers various products ranging from agricultural goods to textiles, ensuring customer satisfaction through reliable services like escrow support.15

Uju Uzo-Ojinnaka is also recognized for her commitment to fostering entrepreneurship within Africa, making her a key figure in the continent's economic development landscape.

Highlights

Aug 1 · businessday.ng
Uju Uzo-Ojinnaka, CEO at Traders of Africa (TOFA) - Businessday NG

Related Questions

What inspired Uju Uzo-Ojinnaka to start Traders of Africa?
How has Uju's background in sociology influenced her career in business?
What are some of the challenges Uju has faced as the CEO of Traders of Africa?
How does Traders of Africa plan to expand its market reach in the future?
What initiatives has Uju implemented to improve customer experience at Traders of Africa?
Uju Uzo-Ojinnaka
Uju Uzo-Ojinnaka, photo 1
Uju Uzo-Ojinnaka, photo 2
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Location

Nigeria