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Ujwal Kayande

Professor & Advisor | Marketing, Data, Technology, & AI

Ujwal Kayande is a distinguished academic and marketing expert who has recently joined Forethought's Professors in Residence program.12 He is currently a Professor of Marketing at Melbourne Business School (MBS), where he teaches marketing strategy and analytics in various programs including MBA, Master of Business Analytics, and Executive Education.13

Key aspects of Professor Kayande's career and expertise include:

  1. Academic roles:

    • Founded the Centre for Business Analytics at MBS in 2014 and served as its director until 202113
    • Former Dean of the Beedie School of Business at Simon Fraser University in Canada (2022-2024)3
    • Held faculty positions at several prestigious institutions including Penn State University, University of Mannheim, ESSEC, and the Wharton School3
  2. Research and recognition:

    • Focus on measurement and understanding of market phenomena, consumer decision-making, and firm actions3
    • Published in leading journals such as Journal of Marketing Research and Marketing Science3
    • Received numerous awards including the Don Lehmann Award from the American Marketing Association and the Distinguished Researcher Award from the Australia-NZ Marketing Academy13
  3. Industry involvement:

    • Advisor to L'Oréal on data, tech, and AI learning3
    • Advisor to Forethought Outcomes, a leading global marketing analytics firm3
    • Advisor to several startups including Zetaris, Lauretta.io, and Mobident3
  4. Education and qualifications:

    • PhD in Quantitative Marketing from the University of Alberta3
    • MBA and Bachelor of Science in Mathematics and Electronics3
    • Completed the Institute for Corporate Directors/Rotman Directors Education Program and obtained ICD.D designation in 20233

As a Professor in Residence at Forethought, Kayande will serve as an in-office mentor and consultant to Forethought staff, bringing his extensive research and teaching experience to the marketing advisory, strategy, and analytics company.12

Highlights

Jun 6 · linkedin

Fabulous final project presentations from my MBA students, made much better by the outstanding - and difficult - context provided by Supaw Pet Bakery. The nine teams, while varying on strengths and weaknesses, were equally strong on insights for the CEO Leo Leng.

My students and I are grateful to Leo for providing the project context, spending countless hours with us, and also sponsoring prizes worth $5000! Thanks also to another former student Michelle Zhao for joining us as a judge.

Great to see the virtuous circle in action – former students contributing to the learning of current students! It has easily made teaching MBA Marketing Core at Melbourne Business School a highlight of my return to faculty this year. Thank you Leo!

#MBS #alumni #learning #Pets

Jan 17 · linkedin

Delighted to announce the 'Merrill Family Global Campus Experience' initiative at the Beedie School of Business at Simon Fraser University. We are most grateful to Allan Merrill, BBA ‘99 and his family for their inspired and significant philanthropy.

By breaking down financial and other barriers, this initiative will enable our BBA students to obtain a transformative international learning experience. A global perspective is much needed in these times, and it is one of the three pillars of our School's calling. Thank you Allan, Vera, and family for supporting our students!

Related Questions

What specific projects will Professor Kayande be working on at Forethought?
How has Professor Kayande's research influenced marketing strategies?
What is the Centre for Business Analytics at Melbourne Business School?
How does the Professors in Residence program benefit Forethought staff?
What are some notable achievements of Professor Kayande in his academic career?
Ujwal Kayande
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Location

Carlton, Victoria, Australia