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Ujwal Kayande
Professor & Advisor | Marketing, Data, Technology, & AI
Ujwal Kayande is a distinguished academic and marketing expert who has recently joined Forethought's Professors in Residence program.12 He is currently a Professor of Marketing at Melbourne Business School (MBS), where he teaches marketing strategy and analytics in various programs including MBA, Master of Business Analytics, and Executive Education.13
Key aspects of Professor Kayande's career and expertise include:
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Academic roles:
- Founded the Centre for Business Analytics at MBS in 2014 and served as its director until 202113
- Former Dean of the Beedie School of Business at Simon Fraser University in Canada (2022-2024)3
- Held faculty positions at several prestigious institutions including Penn State University, University of Mannheim, ESSEC, and the Wharton School3
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Research and recognition:
- Focus on measurement and understanding of market phenomena, consumer decision-making, and firm actions3
- Published in leading journals such as Journal of Marketing Research and Marketing Science3
- Received numerous awards including the Don Lehmann Award from the American Marketing Association and the Distinguished Researcher Award from the Australia-NZ Marketing Academy13
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Industry involvement:
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Education and qualifications:
As a Professor in Residence at Forethought, Kayande will serve as an in-office mentor and consultant to Forethought staff, bringing his extensive research and teaching experience to the marketing advisory, strategy, and analytics company.12
Highlights
Apr 12 · mi-3.com.au
Forethought adds Professor Ujwal Kayande to Professors in ... - Mi3
Jan 1 · bloomberg.com
Forethought Inc - Company Profile and News - Bloomberg Markets


