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Ulrich Zimmermann

Consultant, Advisor, Expert Sales @ TYS

Ulrich Zimmermann is a self-employed consultant with extensive experience in CE Retail and multichannel markets in Germany and Europe.

From 2019 to the end of 2020, he focused on revitalizing LEXAR in Germany and Austria, reestablishing the strong brand presence in the market by collaborating with old, existing, and new partners for Flash memory products.

His expertise includes fast SD and CFexpress cards for the photo channel, mSD and a variety of USB sticks, competitive SSDs, and DRAM modules for Multichannel, Components, and IT environments.

In 2018, Ulrich engaged in an exciting project within the European CE market with 3 partners from Adventures, where he reviewed and optimized Sales and Marketing organizations while exploring potential sales opportunities in Germany, Europe, and globally.

During his tenure at SanDisk, Ulrich worked closely with large retail and food accounts in Germany, effectively positioning and selling SanDisk's high-quality products like Flash cards for Mobile Phones, Gaming, USB Flash Drives, SSDs, iPhone add-ons, and MP3 Players.

He also gained experience at ANYCOM in various Bluetooth products, handling sales for retail and technical projects in Germany, IT, and Telecommunication distribution in Europe.

Ulrich's background in Product Management and sourcing from Asia enables him to introduce brands/products to European countries and identify suitable sales channels. He has led Sales/Product Management teams and overseen country subsidiaries, including an 18-month stint in the USA.

His specialties lie in sales to Distribution, Retail, and Industry customers, analyzing and establishing sales channels in new markets/segments, sourcing and purchasing products.

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Location

Berlin, Berlin, Germany