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Umnia Akram

Director of Marketing & Events at Sheraa

Professional Background

Umnia Akram is a dynamic and accomplished marketing professional based in the United Arab Emirates, showcasing a diverse portfolio of expertise that spans across various sectors, but with a significant focus on the higher education industry. Over the years, Umnia has cultivated a robust skill set that includes key areas such as public relations, event planning, digital marketing, customer service, sales, strategic planning, and recruiting. Her professional journey has equipped her with the necessary tools to navigate the ever-evolving landscape of marketing and to implement strategies that resonate with diverse audiences.

Umnia currently holds the position of Director of Marketing & Events at Sheraa, where she plays a pivotal role in shaping the organization’s marketing strategies and ensuring the execution of impactful events. Her position allows her to leverage her extensive experience in marketing to foster engagement and create opportunities for entrepreneurs within the UAE. Prior to this, Umnia served as the Marketing Manager for AUS Enterprises at the American University of Sharjah. In this role, she was responsible for enhancing brand visibility and engagement, further solidifying her reputation as a thought leader in the higher education marketing space.

Throughout her career, Umnia has continually embraced roles that challenge her and allow her to showcase her talents. As the Marketing Manager at Sharjah Research, Technology and Innovation Park, she successfully designed and executed marketing initiatives that promoted technological advancements and innovation, solidifying the organization’s position as a leader in the tech sector. Additionally, her experience as the Membership and Services Senior Associate at the Sharjah Business Women Council allowed her to engage with women entrepreneurs, helping to create a supportive ecosystem for their growth and success.

Earlier in her career, Umnia showcased her versatility by serving as the Learners Accessibility Acting Manager at Hamdan Bin Mohammed Smart University, where she focused on sales and student recruitment. Here, she seamlessly combined her marketing acumen with education advocacy, ensuring that access and inclusivity were at the forefront of her efforts. Her foundational experience as a Consumer Services Executive at Nestlé taught her the importance of customer experience, which she carries with her into every marketing endeavor. Furthermore, her internship at the Dubai International Financial Centre (DIFC) provided Umnia with an early understanding of corporate marketing dynamics, setting the stage for her future success.

Education and Achievements

Umnia Akram holds a Bachelor’s Degree in Mass Communication & Public Relations from the esteemed American University of Sharjah, where she minored in Arabic Language and Literature. This academic foundation not only honed her communication skills but also instilled a profound understanding of cultural narratives and media strategies, vital for her professional success in a diverse region like the UAE.

Her education has been a significant pillar in her career, providing her with the theoretical and practical knowledge necessary to thrive in the competitive fields of marketing and public relations. The combination of her degree and her diverse work experiences has made her a well-rounded professional capable of tackling complex challenges in the marketing realm.

Achievements

Umnia’s career accomplishments reflect her dedication and passion for marketing, public relations, and community engagement. Her expertise in developing comprehensive marketing strategies has not only benefitted her organizations but has also made a lasting impact in promoting higher education and entrepreneurship in the UAE. Through her various roles, she has successfully organized high-profile events, engaged key stakeholders, and championed innovative marketing initiatives that have garnered attention and recognition within the industry.

As the Director of Marketing & Events at Sheraa, Umnia is instrumental in planning and executing events that foster growth and innovation in the entrepreneurial community. This role has allowed her to merge her skills in strategic planning and event management, creating experiences that are both informative and engaging for participants.

Umnia Akram's professional journey is characterized by her commitment to excellence and her passion for making a difference in her community. Her extensive background in marketing and public relations continues to inspire peers and emerging professionals alike, as she embodies the spirit of leadership and innovation in every endeavor she undertakes.

Related Questions

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Umnia Akram
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Location

United Arab Emirates