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Urs Wittwer

Teamlead Health Consulting bei Avectris AG und Founder of healthbrain GmbH (VBHC)

Professional Background

Urs Wittwer is a distinguished senior digital solution entrepreneur and business strategist with a wealth of experience spanning over two decades in the diagnostics, medical device, and pharmaceutical industries. Renowned for his strong interpersonal and leadership skills, Urs has successfully managed international and intercultural projects, showcasing his expertise in business development for innovative and groundbreaking digital concepts and solutions. His roles have taken him through top multinational organizations, allowing him to cultivate a deep understanding of the complexities associated with the healthcare sector.

As the founder of Healthbrain Corp, Urs has made significant strides in value-based healthcare (VBHC), focusing on delivering innovative solutions that enhance patient outcomes and streamline healthcare processes. His previous experience includes serving as Team Lead in Health Consulting at Avectris AG, where he spearheaded various projects aimed at improving health outcomes through strategic consulting. As the former Head of Product Management at Logicare AG, Urs showcased his skill in overseeing the lifecycle of healthcare products, ensuring they meet the evolving needs of both the market and regulatory bodies.

Urs's illustrious career also features prominent roles such as CEO & Founder at MEDUDEM AG, where he led the company in developing advanced digital health solutions tailored to enhance healthcare delivery and patient engagement. His tenure as Division Manager at Baxter International Inc. provided valuable insights into sales and marketing strategies within the healthcare realm, while his strategic leadership at Pfizer as Head of Sales Marketing allowed him to drive product launches and develop impactful marketing strategies for various pharmaceutical products. Additionally, he has built a solid foundation as a Product Manager at Pfizer, honing his skills in product management and market analysis which serve him well across all his subsequent roles.

Education and Achievements

Urs Wittwer's academic journey is marked by notable institutions that have equipped him with the knowledge and skills necessary for his successful career. He studied Product Management at ZFU and earned his Executive Master of Business Administration (MBA) from the prestigious Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften, known for its rigorous curriculum and emphasis on leadership and strategy development.

Further adding to his credentials, Urs pursued studies in Service & International Marketing at Universität Bern, complemented by a Bachelor of Science (BS) degree in Natural Science, also from Universität Bern. His educational background reflects a strong focus on management principles and marketing strategies, which have enabled him to navigate the complexities of digital health and entrepreneurship successfully.

Urs’s achievements extend beyond formal education. He has demonstrated remarkable prowess in various marketing and brand management functions, with experience in integrated communications spanning multiple platforms. His work includes developing corporate communication strategies, engaging with PR tactics, and leveraging social media to enhance brand visibility. Furthermore, his abilities in digital marketing and campaign management have proved invaluable in executing successful product launches and creating comprehensive consumer segmentation strategies.

Notable Specialties

Urs Wittwer's diverse skill set includes:

  • Entrepreneurship: Drawing on his extensive experience as a founder and leader, Urs possesses a keen entrepreneurial spirit that drives him to innovate and develop transformative solutions in the healthcare sector.
  • Leadership: With strong interpersonal skills, Urs excels in leading teams, fostering collaboration, and inspiring innovation to meet organizational goals.
  • Digital Health: His deep expertise in digital health allows him to integrate cutting-edge digital solutions into healthcare settings, significantly improving patient care and operational efficiency.
  • Strategy: Urs is well-versed in business strategy development, enabling him to identify opportunities, assess risks, and create strategic frameworks that drive growth and innovation.
  • Sales & Marketing: His proficiency in sales and marketing, particularly within the healthcare realm, positions him as a key player in crafting effective marketing strategies that resonate with target audiences.
  • Life Sciences: Urs has extensive experience in life sciences, further solidifying his capability to navigate the unique challenges and opportunities within this specialized sector.
  • Integrated Communications: Through integrated communication strategies, Urs has raised brand awareness and built strong connections with diverse stakeholders, facilitating impactful communications across various platforms.
  • **Project

Highlights

Dec 6 · linkedin

catalunya just has reached a big milestone in interoperability and vendor independent data.

Here are the facts which can serve as a role model for Switzerland, if anybody at #BAG or #Bundesrat would listen…

We first have to work on the foundation to digital transformation and data quality before we talk about data sharing in #EPD or #AI etc. Otherwise it is garbage in and garbage out….

🚀 Major Milestone in Catalonia's Digital Health Strategy 🚀

Hello LinkedIn Family,

I'm thrilled to share a significant achievement in the realm of digital healthcare. On November 30th, 2023, a landmark event occurred in Catalonia's healthcare landscape – the Clinical Data Repository (CDR), based on the openEHR International standard, transitioned into the production stage!

Here's why this is a game-changer for over 8 million citizens in the universal Catalan healthcare model: 🔹 Innovative Data Management: The CDR is a groundbreaking approach to managing clinical data, setting a new benchmark in healthcare data standardization and accessibility. 🔹 Universal Healthcare Enhancement: Serving the entire Catalan population, this system epitomizes the commitment to providing top-notch, universally accessible healthcare by ensuring data liquidity across boundaries. This will enable the construction of our new integrated patient-centric electronic health record. 🔹 A Foundation towards the Open Platform paradigm: This CDR is the cornerstone of the ambition to establish an open platform for healthcare in Catalonia. It’s a huge leap towards a more integrated and efficient healthcare system. 🔹 Historic Data Integration: The next phase involves the migration of the Shared Electronic Health Record of Catalonia into the new technological approach. We will start testing the technology, uploading over 146 million vaccination records, previously in CDA format, now archetyped in openEHR. This integration represents a monumental step in data harmonisation and utilisation. 🔹 Future-Ready Infrastructure: By May 2024, the CDR infrastructure will offer full redundancy, ensuring robust, reliable access to critical healthcare data. 🔹 Fostering Innovation: The CDR not only streamlines healthcare data management but also paves the way for innovative healthcare solutions. By providing a standardized, open platform, it enables developers and healthcare professionals to collaboratively create and implement cutting-edge applications and services, driving forward the future of personalized and efficient healthcare. From now on, all our new developments will run on the platform.

This milestone is not just a win for Catalonia but an example of how digital innovation can transform healthcare. It underscores the potential of open standards in enhancing healthcare delivery and patient outcomes.

I cannot finish this post by thanking everyone involved in this process, from both our team and industry partners.

Jun 14 · linkedin

Related Questions

How did Urs Wittwer develop his extensive expertise in digital health solutions?
What innovative projects has Urs Wittwer led in his role as a founder at Healthbrain Corp?
How has Urs Wittwer's education shaped his career in the pharmaceutical and diagnostics industries?
What strategies does Urs Wittwer employ for effective brand management in the healthcare sector?
In what ways has Urs Wittwer utilized his leadership skills to foster innovation in cross-departmental projects?
Urs Wittwer
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Location

Greater Zurich Area