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Ursula Tereba

Project Lead - Meltwater EMEA

Ursula Tereba is a seasoned professional with a decade of experience in B2B solutions focusing on big data analysis and business intelligence. She specializes in helping global companies enhance decision-making processes by analyzing various data sets. Currently, Ursula is spearheading the establishment of Meltwater's footprint in the Italian market. With a strong background in PR, media, and communications, Ursula emphasizes the significance of measuring media and online conversations to formulate positive action plans for brands. She excels in breaking down media data, creating frameworks for real-time PR and marketing analysis, refining communication strategies, and identifying competitive opportunities and threats. Ursula actively promotes advanced measurement practices in PR, Brand, and Strategic Communications for major multinational firms across EMEA. Ursula's educational background includes a Bachelor of Business Administration from Università Commerciale 'Luigi Bocconi' and a BA (Hons) in Business & Marketing from the University of Strathclyde. Her professional journey features prominent roles such as Global Director of Enterprise Solutions, EMEA, Project Lead and Director positions at Meltwater, and various leadership roles at Meltwater Entrepreneurial School of Technology.

Ursula Tereba
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Location

United Kingdom