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Urvashi Pitre

President of Tasseologic: A data-driven, brand experience agency

Urvashi Pitre is the President of Tasseologic Inc., a data-driven marketing strategy and execution agency that delivers direct-to-consumer marketing solutions.12 With over 25 years of experience in reaching consumers and building brands, Pitre focuses on using data, high-performing content channels, and insight-based messages to drive business growth and motivate action.12

Pitre holds a Ph.D. in Experimental Psychology and has a diverse background that includes:

  1. Founding Tasseologic Inc. in March 20111
  2. Creating the food blog TwoSleevers.com (March 2017 - January 2021)1
  3. Becoming a successful cookbook author, known as "The Butter Chicken Lady"35
  4. Previously serving as Chief Marketing Information Officer at J. Walter Thompson3

Her expertise has been recognized by various awards, including Cannes and Effies.2 Pitre has worked with notable clients such as Medco, Fidelity, Kellogg's, Johnson & Johnson, P&G, McDonald's, and many others.2

In addition to her professional achievements, Pitre has overcome personal challenges, including restarting her business after a life-threatening illness that required her to learn to walk again.3 She immigrated to the United States at the age of 20 and has been in the country for over 31 years.4

Pitre's approach to both business and cooking is characterized by data-driven strategies, simplicity, and a focus on achieving results.35 Her unique combination of skills in data science, marketing, and culinary arts has made her a successful entrepreneur and influential figure in both the business and food industries.

Highlights

Jul 19 · youtube.com
Urvashi Pitre's Air-Fryer Burgers | Food Network - YouTube
Urvashi Pitre's Air-Fryer Burgers | Food Network - YouTube
Jun 1 · tasseologic.com
Contact Us - Tasseologic
Jan 24 · forbes.com
This Death Defying CEO Proves That Life's Rules Are Yours To Mold

Related Questions

What are some of the most successful marketing strategies Urvashi Pitre has implemented at Tasseologic?
How does Urvashi Pitre integrate data analytics into her marketing approaches?
What inspired Urvashi Pitre to start her food blog, TwoSleevers.com?
Can you share some examples of Urvashi Pitre's work with major clients like Medco or Kellogg’s?
What are some unique cooking techniques Urvashi Pitre features in her recipes?
Urvashi Pitre
Urvashi Pitre, photo 1
Urvashi Pitre, photo 2
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Location

Keller, Texas, United States