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Utsav Chaudhuri

Marketing Head - Youth, Music & English Entertainment

Utsav Chaudhuri is the Marketing Head for Youth, Music, and English Entertainment Cluster at Viacom18 Media Private Limited.13 He is responsible for overseeing marketing strategies for popular youth-oriented brands such as MTV, MTV Beats, Comedy Central, Colors Infinity, and Vh1.2

Chaudhuri is known for his innovative approach to marketing and his deep understanding of the youth demographic. He has been instrumental in developing and implementing successful campaigns for various shows and initiatives, including:

  1. MTV Hustle 2.0: A hip-hop talent hunt platform that showcases undiscovered rappers.1
  2. BotHard: An AI-powered rapper created to promote MTV Hustle 2.0, which went viral and engaged audiences across multiple platforms.1
  3. MTV Roadies: India's longest-running adventure reality show.2

Under Chaudhuri's leadership, Viacom18's Youth, Music, and English Entertainment cluster has seen significant growth and engagement. The cluster has garnered over 1.5 billion views online for MTV Hustle 2.0 and has successfully expanded its digital presence through initiatives like Fully Faltoo and KaanPhod.15

Chaudhuri is recognized for his expertise in understanding and catering to Gen Z audiences. He has presented on this topic at industry events such as Goafest 2023.46 His approach focuses on creating multi-platform content strategies that resonate with tech-savvy viewers and drive engagement across various media channels.1

Highlights

Jan 2 · storyboard18.com
We go after Gen Z in a very focused way: Viacom18's Anshul Ailawadi
Dec 21 · lbbonline.com
How the first AI-powered Rapper for India Went Viral | LBBOnline
Mar 10 · afaqs.com
Viacom18's Youth, Music and English Entertainment cluster ... - afaqs!
Viacom18's youth, music and English entertainment cluster ...

Related Questions

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What innovations has Utsav Chaudhuri introduced in the youth and music sector at Viacom18?
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Utsav Chaudhuri
Utsav Chaudhuri, photo 1
Utsav Chaudhuri, photo 2
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Location

Mumbai, Maharashtra, India