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Vaida Pakulyte

UX Lead & Coach - Creator at WaveMakers - UX Researcher & Designer

Professional Background

Vaida Pakulyte is an accomplished UX designer and researcher who has made significant contributions to the field of user experience, particularly in the realm of Internet of Things (IoT) experiences at Electrolux. With a career characterized by a commitment to enhancing user interactions with products and services, Vaida has cultivated a diverse portfolio that spans various roles in UX design and research. Her extensive experience at Electrolux includes positions as both a Senior UX Researcher and Designer, where she focused on creating intuitive and engaging user experiences tailored to consumer needs.

Prior to her time at Electrolux, Vaida served in a variety of impactful roles that allowed her to hone her skills in UX design and research. She was the UX Lead and Coach at Technigo, where she guided emerging designers in developing their own skills. Vaida also played a critical role at WaveMakers.io as a Product Design Instructor and Coach, nurturing the next generation of UX professionals. Her dedication to mentorship extended to her time at adplist.org, where she supported aspiring designers as a UX Research and Design Mentor.

Beyond her formal positions, Vaida has established a notable online presence as a blogger and speaker, offering insights and sharing her expertise through her personal website, vaidapakulyte.com. Her experiences also include consulting as a UX Design and Research Consultant at Happy Socks AB, where she helped define user experiences for their e-commerce solutions, and serving as the E-commerce UX Design and Research professional at Columbus Sverige, focusing on enhancing the e-commerce landscape.

Education and Achievements

Vaida's academic background lays a strong foundation for her professional journey. She earned her Bachelor’s degree in International Communication and Multimedia from Aarhus University, where she developed a deep understanding of the intersection between communication and technology. Additionally, she expanded her knowledge during an exchange semester focused on Marketing Communications at the British Columbia Institute of Technology, immersing herself in international perspectives on marketing strategies.

Her commitment to continuous learning is evident in her Master of Arts (MA) degree in Strategic Marketing (Digital Marketing & Social Media) from the London School of Business and Finance (LSBF). This program allowed her to explore advanced marketing concepts and strategies specifically tailored for a digital landscape.

Vaida further enhanced her design skills through intensive training in UI/UX at Ironhack, a bootcamp renowned for its practical approach to design and technology. Additionally, she has gained specialized knowledge in e-commerce through her studies at the Baymard Institute, focusing on E-commerce UX Professional practices.

Key Accomplishments

  • Diverse UX Expertise: Vaida's well-rounded expertise includes a strong blend of user research, design thinking, and strategic marketing, making her a valuable asset in any UX team.
  • Mentorship and Coaching: Through her roles as a mentor and coach, Vaida has positively impacted the careers of many emerging designers, sharing her knowledge and encouraging them to pursue excellence in UX.
  • E-commerce Focus: Her experience with e-commerce platforms has positioned her as a leading expert in designing user-friendly online shopping experiences, which is crucial in today’s digital age.
  • Thought Leadership: As an active speaker and contributor to industry discussions, Vaida is recognized for her insights into UX trends and practices, further establishing her as a thought leader in the field.

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Highlights

Jul 29 · linkedin

It's the State of Design in Sweden Survey Time again 🎉 This is the 10th year Design Leadership Community is running the survey to get an overview of design, design leadership, user experience, service design, UX copy or product design in Sweden! It's our time to contribute 🙌

🙌 Survey link: https://tally.so/r/wg5AvM 🙌

I have always enjoyed both: taking part in it and going through results, observing the changes happening throughout the years. It's a perfect opportunity to share your thoughts and contribute, UX'ers!

#ux #uxdesign #uxstockholm

May 22 · linkedin

I am very excited and proud to be speaking at the Virtual BAistanbul Conference this year ✨ Contributing to UX conferences is something I genuinely love, and it's even more special to do so for the vibrant Istanbul UX community 🇹🇷

This year, I'm diving into a topic close to my heart: applying UX psychology principles in product design 🧠 I'll explore some lesser-known psychological concepts and demonstrate how they can enhance user experiences.

To prepare, I dove into 4 insightful books I did not read before, went back and forth with 103 slides, and refined my storyline through a few late-night iterations. It is always so rewarding when you are done with a new story to share with the UX community. I hope the participants find it as engaging as I tried to do!

#uxdesign #ux #uxcommunity

I am very excited and proud to be speaking at the Virtual BAistanbul Conference this year ✨ Contribu

Related Questions

How did Vaida Pakulyte develop her passion for UX design?
What specific IoT experiences has Vaida Pakulyte built at Electrolux?
How does Vaida Pakulyte approach mentorship in the field of UX design?
In what ways has Vaida Pakulyte integrated her marketing knowledge into her UX design work?
What impact did Vaida Pakulyte's studies at Aarhus University have on her career trajectory?
How does Vaida Pakulyte stay updated with the latest trends in UX and digital marketing?
What are some of the notable projects Vaida Pakulyte has worked on during her time at Electrolux?
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Location

Stockholm County, Sweden