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Vaishnavi Singh
Lead, Community Management and Editorial, India @ LinkedIn | Driving Member Engagement, Content Strategy | Previously Head of Digital, Penguin Random House India
Vaishnavi Singh is a seasoned professional with over seven years of experience in the publishing and media industry, focused on creating impactful content and driving engagement.
She served as the Community Segments Lead at LinkedIn, leading a team to provide valuable information to members and encourage them to share their stories.
In her previous role as Head of Digital at Penguin Random House India, Vaishnavi led omnichannel digital strategies, spearheaded audiobooks, and significantly grew revenue through innovative campaigns.
Her expertise spans editorial, online marketing, content marketing, SEO, email marketing, merchandising, and audio-visual rights sales.
Vaishnavi holds a Bachelor of Arts (B.A.) Hons in History from Lady Shri Ram College For Women and has a diverse professional background with various roles at LinkedIn and Penguin Random House India.
Highlights
"What skillsets does one need to be a social media manager in publishing?"
At a panel hosted by Bound, I was asked this question and that made me realise that while essential social media skills are highly versatile and transferable in themselves, there are certain skills that the publishing industry in particular enhances in this domain. Here's what I think my role at Penguin taught me about thoughtfulness and well-rounded analysis in the seven years I spent building Penguin's Instagram and LinkedIn presence.
TLDR; Be in love with books, relationships matter, and of course, lead with empathy, always.
P.S. Honoured to be guest faculty for The Bound Publishing Course 2024! See you there!
Aishwarya Javalgekar Tara Khandelwal
🗞️ What’s the latest scoop on newsletters on LinkedIn? Here are some updates:
Now you can:
🎁 See comments show up on the right side of your article, making it easier for your audience to engage and spark conversations 🎁 Leverage Microsoft Designer to create a cover image for each edition of your newsletter, directly within LinkedIn 🎁 Embed links to profiles and Pages directly into your article for your readers to click through
And much more! Check out Keren’s post below to learn more. 👇
