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Valens Subramaniam

Every vehicle matters

Valens Subramaniam is the Founder and CEO of Rodeo, a specialized transit advertising company in Malaysia.13 He founded Rodeo with an initial paid-up capital of just RM10,000 ($2,500) and grew the company's valuation to RM20 million ($5 million) in just three years.2

Valens has a unique physical characteristic - he has 12 fingers, which he discovered in primary school.1 This experience taught him to believe in himself and let actions speak louder than words.

Before founding Rodeo, Valens worked in taxi advertising at iCab, executing campaigns for various private and government brands.1 He left the taxi scene due to its initial negative image but returned to transit advertising when he recognized the potential in ride-sharing vehicles.1

Under Valens' leadership, Rodeo has:

  1. Grown to a team of 14 dedicated employees1
  2. Utilized over 5,000 cars for advertising campaigns1
  3. Contributed more than 2 million ringgit to the gig economy1
  4. Expanded into various advertising formats, including cars, trucks, motorcycles, elevators, and even bicycles1
  5. Partnered with companies like foodpanda, AirAsia Ride, and Alibaba3
  6. Raised 1.13 million MYR through equity crowdfunding3

Valens emphasizes creativity, execution, and transparency in Rodeo's operations. He believes in creating campaigns that are social media-friendly and bringing offline advertising to online platforms.13

Highlights

Rodeo! With Valens in the driver's seat - MARKETING Magazine Asia
Rodeo! With Valens in the driver's seat - MARKETING Magazine Asia
Sep 29 · technode.global
Rodeo is building brand journeys and revolutionizing transit ...
Rodeo is building brand journeys and revolutionizing transit ...

Related Questions

What inspired Valens to start Rodeo?
How did Valens' experience in taxi advertising influence his approach at Rodeo?
What makes Rodeo's approach to Out-Of-Home advertising unique?
How does Valens ensure creativity and efficiency in Rodeo's campaigns?
What are some of the most successful campaigns executed by Rodeo?
Valens Subramaniam
Valens Subramaniam, photo 1
Valens Subramaniam, photo 2
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Location

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia