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Valeria Kokina
Marketing Director at Ascendix: CRM Consulting & Custom Software Development Since 1996
Professional Background
Valeria Kokina is a highly skilled marketing professional with proven expertise in customer relationship management (CRM) software, which she considers the cornerstone of effective marketing and sales strategies. Valeria's rich career spans over two decades, during which she has developed a strong foundation in helping software development and SaaS companies establish flourishing marketing departments and create reliable revenue models. As the Marketing Director at Ascendix Technologies, she leads a dedicated team that provides expert consulting in CRM software, focusing on Dynamics 365 and Salesforce solutions while also developing customized software products tailored to the needs of their clients.
At Ascendix Technologies, which has built a solid reputation over 23 years for CRM consulting and product development, Valeria is committed to discovering innovative ways for businesses to leverage CRM tools effectively. She has actively participated in customizing corporate CRM systems to ensure optimal performance and data management. Her intrinsic belief that data is the backbone of marketing drives her commitment to ensuring every aspect of CRM functionality aids businesses in achieving their marketing goals.
Furthermore, Valeria is well-versed in various CRM software, such as Dynamics 365 and Salesforce, which allows her to provide clients with tailored consulting services. Alongside her team, she also facilitates the development of proprietary products, including AscendixRE CRM, specifically designed for commercial real estate brokers, and the Ascendix Search app designed for Salesforce users. These solutions are vital for optimizing the efficiencies of CRM systems, thereby yielding remarkable improvements in business performance.
Education and Achievements
Valeria Kokina's educational journey fortified her analytical and strategic thinking skills, which have been vital in her career. She holds a Bachelor of Business Administration in Accounting, along with a Master's degree from Simon Kuznets Kharkiv National University of Economics. Her educational background enables her to understand the financial intricacies of business and marry them with marketing strategies effectively.
In her role at Ascendix Technologies, Valeria's accomplishments over the last decade have positioned her as a thought leader in the marketing domain, specifically within the technical landscape of CRM solutions. She expertly manages data through CRM applications, crafts compelling email marketing campaigns, and utilizes content marketing strategies tailored to attract and retain clients. Her proficiency in data analytics, particularly with tools like PowerBI for business intelligence, serves as a key advantage in analyzing campaign performance and revealing trends that inform future marketing strategies. This keen insight allows her to take a proactive approach in adjusting campaigns to amplify effectiveness and drive growth.
Notable Achievements
While not exhaustive, Valeria's dedication as Marketing Director has fueled significant advancements within Ascendix Technologies. Her strategic decisions are instrumental in delivering valuable consulting services, offering guidance for CRM software implementation, and enhancing the way organizations interact with their clients. Moreover, her role in developing AscendixRE CRM and the Ascendix Search app marks her contributions to the landscape of commercial real estate and Salesforce users, thereby influencing an entire industry.
Valeria’s proficiency in email marketing, CRM data management, and analytics ensures that she is always on the cutting edge of industry trends. Thus, she is not only a participant but a frontrunner in conversations regarding the future of marketing technologies, especially regarding how CRM tools can be best utilized to maximize business growth.
In closing, Valeria Kokina stands out as an innovative leader in the marketing and CRM consulting space, with an impressive track record of success. Her passion for data-driven marketing, agile project management, and her dedication to fostering industry knowledge through her work in CRM software consulting position her at the forefront of the marketing landscape. By leveraging data and optimizing CRM systems, Valeria continues to pave the way for improved success trajectories for businesses in various sectors.
