Sign In

Valerie Hope

Director of Integrated Production & Creative Services

Valerie Hope is the Director of Integrated Production and Creative Services at Walrus, an advertising agency based in New York.12 In this role, she leads the agency's production department, directs the production of creative campaigns across all media, and oversees the creative services involved in campaign development.1

Originally from Scotland, Valerie is now a New York transplant with extensive experience in integrated production.1 Before joining Walrus in 2011, she was an entrepreneur who founded and ran her own company called Backbone Productions.12

Valerie brings a wealth of integrated production experience to Walrus and is known for her adaptability in the face of industry changes.1 She emphasizes the importance of quality work, creative collaboration, and maintaining open dialogue during the production process.1 Valerie also recognizes the value of diverse skills in production, having hired team members with backgrounds in animation and post-production.1

In her view, the most exciting aspect of working in production currently is the advancement of technology in shooting and creating content, such as using iPhones for filming or exploring new technologies like Deepfake.1

Highlights

Aug 10 · lbbonline.com
Production Line: Becoming the Master of Zoom with Valerie Hope
Production Line: Becoming the Master of Zoom with Valerie Hope

Related Questions

What inspired Valerie Hope to transition from Scotland to New York?
How did Valerie Hope's experience at Backbone Productions influence her career at Walrus?
What are some of the most challenging projects Valerie Hope has led at Walrus?
How does Valerie Hope stay updated on the latest advancements in production technology?
What unique strategies does Valerie Hope use to manage production during budget constraints?
Valerie Hope
Valerie Hope, photo 1
Valerie Hope, photo 2
Add to my network

Location

New York, New York, United States