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Valerie Pensa

Senior Vice President, Marketing at RCA Records

Valerie Pensa is a seasoned music marketing executive with over 20 years of experience in the industry.1 She currently serves as the Head of Marketing at RCA Records, a position she has held since September 2021.12 Prior to this role, Pensa has been with RCA Records since 2011, progressing through various positions including Senior Vice President, Vice President, Senior Director, and Director of Digital Marketing.1

Throughout her career, Pensa has demonstrated a passion for innovative marketing strategies and has been recognized for her contributions to the music industry. Some of her notable achievements include:

  • Being named one of Billboard's Top 30 Under 30 in August 20091
  • Receiving the Quinnipiac University Recent Alumni Award in February 20101
  • Winning a Clio Award in 2015 for Sia's "1000 Forms of Fear" marketing campaign1
  • Being listed in Billboard Magazine's Top 40 Under 40 Power Players in Music in October 20161
  • Receiving recognition as one of Billboard's Women in Music Power Players in December 20191
  • Winning another Clio Award in 2022 for an Integrated Campaign for Doja Cat1
  • Being included in Variety's Women's Impact Class of 20221

Pensa's educational background includes executive education at Harvard Business School in The Business of Entertainment, Media & Sports (BEMS) program in 2022, and she is an alumna of Quinnipiac University.1

In her current role at RCA Records, Pensa oversees the entire marketing team and has been involved in successful campaigns for artists such as Doja Cat and P!NK.3 Her expertise in digital marketing and her ability to think outside the box have contributed to her success in the ever-evolving music industry.1

Highlights

PENSA NAMED SVP, HEAD OF MARKETING AT RCA

Related Questions

What are some of the most successful marketing campaigns Valerie Pensa has led at RCA Records?
How did Valerie Pensa's role evolve from Director, Digital Marketing to Senior Vice President?
What makes Valerie Pensa's approach to music marketing unique?
Can you provide examples of artists Valerie Pensa has worked with at RCA Records?
What awards and recognitions has Valerie Pensa received in her career?
Valerie Pensa
Valerie Pensa, photo 1
Valerie Pensa, photo 2
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Location

Hoboken, New Jersey, United States