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Valerie Prokhorenko

Senior Director, Kayanee-(PIF) Special project, KSA. Wellness Strategy and Development within Hospitality/Travel/Community/Wellness Tourism industries.

Valerie Prokhorenko is a seasoned Wellness professional with nearly 20 years of experience in leading Spa & Wellness projects in Europe and GCC. She currently serves as the Director of Wellness at Boutique Group, a position she has held since February 2024.13 Prior to this, she was the Senior Director at Kayanee, a PIF (Public Investment Fund) special project in Saudi Arabia, focusing on Wellness Strategy and Development within Hospitality, Travel, Community, and Wellness Tourism industries.2

Prokhorenko's career highlights include:

  • Regional Director MENA at Arch Amenities Group (formerly WTS International, Inc.) from January 201713
  • Expertise in operational setup and integration of wellness programs in premium facilities
  • Skilled in feasibility studies, concept design, procedures, systems, and creating personalized wellness journeys
  • Strong financial analytics and ability to build high-performance systems and successful collaborations

She holds a degree in Veterinary Medicine from Sumy National Agrarian University and has a background in various leadership roles within the Spa industry.

Highlights

Feb 2 · linkedin

Hello, my amazing hospitality and wellness colleagues!

I've got some exciting news to share with you. I’ve been given the opportunity to present at the annual Beauty World Saudi Arabia, taken place in my city of Riyadh from the 11th – 13th of February 2024. I feel grateful and honored to have received this invitation from Beauty World Team, where I will share my experiences and knowledge of developing and operating spas and wellness brands in Saudi Arabia. It's going to be a fantastic chance to see and learn about the market opportunities, industry news, reconnect, and exchange valuable insights.   Looking forward to seeing you there!

#beautyindustry #wellnessindustry #beautybusiness #spaindustry #spabusiness #hospitality #hospitalityindustry

Aug 29 · linkedin

Related Questions

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Valerie Prokhorenko
Valerie Prokhorenko, photo 1
Valerie Prokhorenko, photo 2
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Location

Riyadh, Saudi Arabia