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Kaspar van Lierop

Kaspar van Lierop is a prominent figure in the skateboarding industry, currently serving as the Director of Global Sports Marketing for Skateboarding at Nike. He was born in the Netherlands and has a rich background as a former professional skateboarder, which has significantly influenced his career in sports marketing.

Professional Background

Van Lierop is recognized as one of the founding fathers of Nike's Skateboarding division, where he played a crucial role in establishing the brand's presence in the skateboarding market. His strategic vision has contributed to Nike SB representing approximately 33% of the global revenue for the skateboarding segment.1 He has been instrumental in signing numerous athletes and creating a highly respected skate team, which is considered one of the most influential in the sport's history.1

Prior to his current role, he held various positions at Nike, including:

  • Global Sports Marketing Manager for Skateboarding
  • Nike SB Lead for Northern Europe and Central Europe
  • Sales and Marketing Executive for Nike Skateboarding EMEA

His experience also extends to working with ASICS Skateboarding, where he established a successful skate team and led marketing strategies.1

Education

Kaspar van Lierop holds a Bachelor's degree in Communication Management from Hu University of Applied Sciences Utrecht. He has also studied at several other institutions, enhancing his expertise in communication and marketing.

Contributions and Innovations

Van Lierop has pioneered several initiatives within the skateboarding community, such as:

  • Developing a skateboard athlete career development program to assist athletes transitioning out of professional sports.
  • Spearheading collaborations with Olympic federations and artists to enhance the visibility and branding of skateboarding on global platforms.1

His commitment to talent development and innovative marketing strategies continues to shape the landscape of skateboarding today.

Highlights

Jan 10 · oyoworkshop.com
Nike SB - sales & marketing (2006-2021) - oyo workshop
Jul 1 · kvlconnect.com
about kaspar - KVL CONNECT
about kaspar - KVL CONNECT

Related Questions

What are some of Kaspar van Lierop's most notable achievements at Nike?
How did Kaspar van Lierop contribute to the growth of Nike's Skateboarding division?
What strategies did Kaspar van Lierop implement for ASICS Skateboarding?
How has Kaspar van Lierop's career evolved since he started at Nike?
What are some of the key projects Kaspar van Lierop has led at Nike?
Kaspar van Lierop
Kaspar van Lierop, photo 1
Kaspar van Lierop, photo 2
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Location

Portland, Oregon