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Celia Van Wickel

🌟Expert in eCommerce, Retail, CPG, and Marketing activation, insights, and trends 🌟Creative and curious thought leader & storyteller 🌟Thoughts expressed are my own

Celia Van Wickel is an experienced professional in the field of consumer insights, analytics, and digital commerce. She currently holds the position of Global Director & Head Omnichannel Analytics (Sr. Director equivalent) at Mars, where she has been working since September 2022.1 Prior to this, she briefly served as Sr. Director of Digital Commerce at Kantar in 2022.1

Van Wickel has an extensive background in the consumer goods and retail sectors, with notable roles including:

  1. Sr. Manager, DTC & eCommerce Shopper Insights at The Coca-Cola Company (2018-2021)1
  2. Sr. Manager Shopper Insights at Mattel, Inc. (2017-2018)1
  3. Sr. Manager Consumer Insights at Lowe's Home Improvement (2013-2017)1
  4. Sr. Manager, Customer Insights at Walmart (2012-2013)1

Her expertise lies in eCommerce, retail, CPG, and marketing activation, with a focus on insights and trends.2 Van Wickel is known for her creative approach and curiosity as a thought leader and storyteller in the industry.2

Van Wickel holds a Bachelor of Science in Speech (BSSp) with a focus on Marketing Communications, Advertising & Public Relations from Emerson College, and a Master of Science in Marketing Analysis from DePaul Driehaus College of Business.1

Throughout her career, Van Wickel has been instrumental in developing digital commerce strategies, implementing advanced analytics solutions, and driving omnichannel growth for various major brands.3

Highlights

How To Propel Your Brand's Analytics Transformation | DSI
Celia Van Wickel departs Kantar for Mars Wrigley Confectionery
Jan 29 · firstmovr.com
First Movers: Celia Van Wickel - firstmovr

Related Questions

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How does Celia Van Wickel's role at Russell Stover Chocolates differ from her previous positions at other companies?
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Celia Van Wickel
Celia Van Wickel, photo 1
Celia Van Wickel, photo 2
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Location

Atlanta Metropolitan Area