Suggestions
Vanessa Adora
Sales & Marketing Manager at The Orchard
Vanessa Adora is a Music Streaming Strategist with a focus on supporting diverse Canadian artists globally.
With over 5 years of experience, she excels in marketing Canadian artists across major streaming platforms like Amazon Music, Apple Music, Spotify, and more.
She has led marketing campaigns for prominent artists such as BTS, Kelsea Ballerini, Bad Bunny, and Alanis Morissette.
Vanessa's goal is to promote emerging artists worldwide and enhance diversity in the music industry by empowering women.
She holds a Bachelor's Degree in Music from Western University and has a solid academic background in Music Business from Berklee College of Music.
Vanessa has held key positions such as Sales & Marketing Manager at The Orchard, Digital Account Representative at Warner Music Group, and Music Publicist in her career.
Highlights
If I’ve learned anything in my career working at tech giants and record labels in the music industry, it’s that the new gatekeepers are your followers. Your audience is your foot in the door and if you stay consistent, you’ll find yourself in the right rooms..
Excited to share some insights from over the years working with artists and managers in this week’s Manager’s Playbook newsletter by Mauricio Ruiz 💼 Read the latest edition and get some goodies on growing your artist brand, cutting through the noise and creating a consistent content strategy as an artist.
Subscribe and read the Manager's Playbook below.
The 2023 JUNO Awards are back! For the third year in a row, TikTok is returning as a Lead Sponsor of the JUNOs and name-in-title sponsor of the TikTok JUNO Fan Choice Award, serving as the official voting platform for the award. Hosted by Simu Liu, Canada’s biggest night in music will feature the TikTok JUNO Fan Choice Award live on television with a host of 10 new nominees, each with their own #itstartsontiktok story. This year’s nominees include Avril Lavigne, Lauren Spencer-Smith, MacKenzie Porter, Preston Pablo, Rêve, Shawn Mendes, Tate McRae, The Reklaws, The Weeknd and Tyler Shaw.
Not only does this award bring together a community of music fans across Canada, but it changes the lives and career trajectories of a few endemic artists. Bringing this to life is a massive undertaking and wouldn't have been possible without the hard work of William Granberry Katrina Kernaghan Erin Lowers Geraldine Lau Chloe B. Danielle Morgan Daniel Nevins Mike Rodriguez Alex Miranda-Weinstein Maria Del Mar Estrada Londoño Litza Smirnakis Asaad Hussain Jessica Wong. It truly takes a village. Congratulations everyone!
And of course cannot forget to shout out Adam Burchill who took this from his brain to real life in 2021 and who led us through the first half of 2022 as we worked tirelessly to support these 10 artists. Cannot believe we made it to year 3!! Now go vote at tiktokjunofanchoice.ca !
