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Vanessa Clasen

RVP of Account Growth - Europe & EEMEA & APAC Dynamic Yield by Mastercard

Vanessa Clasen is a senior executive at Dynamic Yield, currently holding the position of Regional Vice President Account Growth for Europe, EEMEA (Eastern Europe, Middle East, and Africa), and APAC (Asia-Pacific).24 She is based in the Berlin Metropolitan Area.34

Career at Dynamic Yield

Vanessa has been with Dynamic Yield since 2019, progressing through various roles within the company.2 Her career trajectory at Dynamic Yield includes:

  • Starting as an Account Director
  • Advancing to Senior Account Director
  • Currently serving as Regional Vice President Account Growth

In her role, Vanessa is responsible for supporting and advising companies from Dynamic Yield's international customer portfolio, focusing on personalization of their digital experiences.5

Expertise and Responsibilities

Vanessa Clasen is an expert in AI-powered personalization strategies. She works with Dynamic Yield's personalization engine, which helps marketers increase revenue through tailored customer experiences. Her responsibilities likely include:

  • Overseeing account growth strategies across Europe, Eastern Europe, Middle East, Africa, and Asia-Pacific regions
  • Advising clients on implementing personalization solutions
  • Speaking at industry events and representing Dynamic Yield

Recent Activities

On November 5, 2023, Vanessa had the opportunity to speak on behalf of Eliad Elkabetz about SodaStream's sparkling strategy and Dynamic Yield by Mastercard.1 This indicates her involvement in high-level strategic discussions and her role as a spokesperson for the company.

Additionally, Vanessa is scheduled to participate in the Personalization Pioneers 2024 event in Melbourne, further showcasing her expertise in the field of personalization.6

Vanessa Clasen's LinkedIn profile can be found under the username vanessa-clasen-491735118, where more details about her professional experience and achievements may be available.

Highlights

Jun 25 · linkedin

Today I had the honour to speak on behalf of Eliad Elkabetz about the sparkling strategy of SodaStream and Dynamic Yield by Mastercard.

I enjoyed it a lot to present this as I personally love sparkling water very much, and I think I was even one of the first buyers of a SodaStream 😉

For those who missed it today at the K5 - Future Retail I am happy to share the Key Takeaways:

  1. Realtime segmentation is super important in order to deliver good personalised content. If you are not sure about your audience: Start with a simple quiz on your HP and simply ask your users.
  2. Don´t be sceptical and always test. During the presentation I asked the audience which would be the winning variation out of three different ones. Guess what: All were wrong. Best example to never just go with your gut feeling, rather test it.
  3. Minimize your business risk: In case you plan to implement a new product which is competing with one of your existing business models, roll it out step by step and always monitor your most important KPIs.
  4. That is my favourite one: Get your own SodaStream 😁

Thanks again to the SodaStream team, who is working so successfully with Dynamic Yield by Mastercard and thanks to our wonderful Marketing team, especially Inbar Barner for organising everything and for having everything always under control.

Nov 6 · linkedin

The last 2 weeks have been extremely exciting and inspiring.

At Dynamic Yield by Mastercard we hosted the Personalization Pioneers in Berlin. The event itself was very inspiring and insightful, with a very Berlinish vibe. It was our largest ever Personalization Pioneers event in Berlin and it was completely sold out. We were joined by hundreds Personalization Pioneers community members from all over Europe.

We had amazing speakers that included: Manuel Fernández, Özgür Turhan from TUI Cruises, Natalia Lechmanova from the Mastercard Economics Institute, Lena Hauck from On. I had the very honour to share the wonderful personalization story of SodaStream International, Ltd. standing in for Eliad Elkabetz who was unable to join.

Already the week after, I saw the wonderful team in Singapore again, where we hosted our Personalization Pioneers at the very unique and lovely venue "Flower Dome Singapore" at Gardens by the Bay. It was such a pleasure to see our customers share their amazing digital experiences. The customers came from Singapore, Taiwan, from Australia, New Zealand and from even more countries all over the Asian Pacific region.

​🏓Anoop Vasisht​ hyped everyone up for the day with his captivating keynote on "Finding Your Personalisation Edge." ​Gail Schwartz​, Senior Product Owner at ​Castlery​, then took the stage, enlightening us with her keynote, "How to Validate Business Decisions and ‘Build the Right It.’"

After a quick coffee break, ​Lydia C.​, Digital UX Team Leader at ​IKEA​Taiwan, and ​Ella Mampusti​, Digital Specialist at ​The Warehouse Group​, took the stage for their respective keynotes on creating personalisation programmes that scale.

Then we headed to roundtables where attendees immersed themselves in discussions on personalisation team structures and processes, and building out the perfect tech stack for your CX with ​Nathan Martin​, Customer & Personalisation Acceleration Lead at ​The Warehouse Group​.

Thank you to all our dear customers for making the effort to travel to these events. It was such a pleasure to catch up with all of you and to listen to your inspiring stories!

Last but definitely not least: Huge thanks to our amazing marketing team for organizing these events.

See you all next year

Related Questions

What are some key achievements of Vanessa Clasen at Dynamic Yield?
How did Vanessa Clasen transition from Account Director to Regional Vice President?
What specific strategies does Vanessa Clasen implement for account growth in Europe and APAC?
Can you provide examples of companies Vanessa Clasen has worked with at Dynamic Yield?
What is Vanessa Clasen's role in the SodaStream and Dynamic Yield partnership?
Vanessa Clasen
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Location

Berlin Metropolitan Area