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Vanessa Liu
UX Designer at New Balance
Vanessa Liu is a dedicated and innovative UX designer with a rich background in interactive arts and technology. A proud graduate of Simon Fraser University, where she obtained her Bachelor of Arts degree, focusing on Interactive Arts & Technology with a design concentration, she is well-equipped with the skills needed to excel in the dynamic and ever-evolving field of user experience design. With a robust foundation in design principles and an inclination toward creating engaging digital experiences, Vanessa has made significant strides in professional settings that showcase her creativity and technical prowess.
Her career commenced with a solid foundation in the retail sector, where she developed her customer service skills and an eye for detail. Early roles included working as a Sales Associate at Aritzia and Urban Outfitters, as well as a Cashier and Pizza Cook at Panago Pizza. These experiences have greatly contributed to her understanding of user needs and preferences, which she applies to her design work today.
After her retail beginnings, Vanessa transitioned into the world of design, taking on notable roles that reflect her strong abilities and work ethic. She began her design journey as a UX Design Intern at WOKE, where she was able to immerse herself in the design process while contributing valuable insights to projects. This internship opened the door to a subsequent position as a UX Designer at WOKE, where she honed her skills in creating user-centric designs and optimizing user experiences. Her time at WOKE has allowed her to understand the importance of empathy in design, a principle she carries into every project she undertakes.
Vanessa also gained experience as a Product Design Intern at Wattpad, working on monetization and audience-focused projects. This dual internship position helped her to grasp not only the technical skills required for product design but also the impact of user interaction and engagement on business success. Her creative approach combined with her analytical mindset helped her deliver designs that are both aesthetically pleasing and functional.
In her professional journey, Vanessa has demonstrated a commitment to continuous learning and development. She has successfully transitioned into a UX Designer role at New Balance, where she is focusing on creating seamless experiences that resonate with users and align with the brand’s values. Here, she leverages her diverse skillset to contribute significantly to the development of user interfaces that deliver meaningful experiences, ensuring customer satisfaction while showcasing her innovative design thinking.
