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Vanessa Youshaei

Founder at Petite Ave | Former Googler

Vanessa Youshaei is the founder and CEO of Petite Ave, a fashion company dedicated to providing stylish clothing options for women under 5'5". At just 5'0", Youshaei recognized a significant gap in the fashion market, where petite women often struggled to find well-fitting and fashionable attire. Her journey began after her own experiences of shopping in the children's section and spending excessively on alterations to fit into adult clothing.13

Background and Education

Youshaei holds a degree from Emory University's Goizueta Business School, where she developed her business acumen. Before founding Petite Ave, she worked at Google for nearly four years, where she learned to leverage data for decision-making. This experience was pivotal in shaping her approach to launching her business, as she conducted extensive market research and engaged with potential customers to understand their needs.12

Petite Ave

Founded in 2018, Petite Ave aims to be a one-stop shopping destination for petite women, offering a curated selection of brands that prioritize fit and style. Youshaei's vision extends beyond just selling clothes; she aspires to create a community that empowers petite women and advocates for their representation in the fashion industry. She has emphasized the importance of building partnerships with various fashion brands, overcoming initial challenges through persistence and strategic outreach.13

Community Engagement

Youshaei is also focused on fostering a supportive community for petite women, drawing parallels with the progress made in the plus-size fashion sector. She believes that by elevating the conversation around petite fashion, she can help shift societal perceptions and improve options available for this demographic.13

Through her work with Petite Ave, Vanessa Youshaei is not only changing how petite women shop but also promoting inclusivity within the fashion industry.

Highlights

Feb 1 · linkedin

Petite Ave is #hiring! We're looking for an operations assistant to join our team in Chicago. Please share with anybody who might be interested. #fashion #startup #clothing

Mar 15 · linkedin

Thank you to InStyle Magazine for doing a feature on Petite Ave. Although starting a company is an incredible amount of work, there's nothing I'd rather be doing.

Thank you to everyone who supports me to follow my dream. Very excited for what's to come.

Related Questions

What inspired Vanessa Youshaei to start Petite Ave?
How did Vanessa Youshaei's experience at Google influence her approach to starting Petite Ave?
What challenges did Vanessa Youshaei face when building partnerships with fashion brands?
How does Petite Ave differentiate itself from other fashion brands?
What is the community aspect of Petite Ave that Vanessa Youshaei is building?
Vanessa Youshaei
Vanessa Youshaei, photo 1
Vanessa Youshaei, photo 2
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Location

Greater Chicago Area