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Varda Tirosh
Data, People and Everything in Between.
Varda Tirosh is the Chief Customer Officer at Optimove, a leading customer relationship management (CRM) marketing platform.16 As a senior executive, she leads the customer organization at Optimove and is responsible for overseeing large-scale operations.45
Professional Background
Varda has been with Optimove since 2012, demonstrating a long-term commitment to the company.6 Her role as Chief Customer Officer involves:
- Providing leadership for the customer success team
- Ensuring customer satisfaction and retention
- Driving the company's customer-centric approach
Expertise and Contributions
Varda is known for her expertise in:
- Customer success strategies
- Data-driven marketing
- Automation in customer relationship management
She has been instrumental in helping Optimove's clients transition from broad-based marketing campaigns to more targeted, personalized approaches.2 Varda frequently shares insights on using data and automation to drive customer success, as evidenced by her participation in industry panels and discussions.7
Leadership Style
Varda is described as an energetic and accomplished senior executive.4 She emphasizes the importance of:
- Creativity among global customer success teams
- Implementing "side projects" to spark innovation
- Scaling capacity without necessarily increasing headcount3
Vision for Customer Success
Under Varda's leadership, Optimove's vision for customer success goes beyond simply providing a platform. She aims to:
- Offer comprehensive support to customers
- Help clients leverage data for more effective marketing
- Enable personalized, emotionally intelligent customer interactions25
Varda Tirosh's LinkedIn profile can be found at https://il.linkedin.com/in/varda-tirosh-b59a0628, where more details about her professional experience and accomplishments are available.4
Highlights
So, what does it mean to go beyond the platform? As Chief Customer Officer, my mission is to ensure you're not just using our platform but truly thriving with it. From personalized training sessions led by Optimove experts to a treasure trove of knowledge in the Academy, self-learning in Optimove Courses, and a sense of community with OptiCircle, we're here to empower your journey every step of the way!
For me, seeing our clients utilize our tools, succeed, and grow fills me with immense joy. For us at Optimove, it's a part of our vision; it's not just about the product – it's about building a real partnership, growing together, and fostering meaningful connections. Stay tuned, more to come!
Excited to share an episode where I joined Irit Eizips to tackle the critical subject of customer churn. This discussion springs from a presentation I delivered at the last Customer Success Conference, where I explored unconventional approaches to churn. In this episode, we delve deeper into those topics, uncovering new dimensions and sharing valuable insights on managing and reducing churn effectively.
Join us as we explore insights and strategies poised to redefine your approach to churn.
Tune in to Irit's YouTube channel to listen to our full conversation here: https://lnkd.in/dRKf53zq
#CustomerRetentionRevolution #ChurnManagementInnovation #CustomerSuccessExcellence #YourPersonalHashtag
