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Vartika Verma

A marketer who thrives on making an impact across people & culture, strategy, sales, finance and operations.

Vartika Verma is a passionate marketing professional with around 15 years of experience across various industries including b2b SaaS, e-commerce, messaging, and fin-tech.

She has successfully built iconic brands using a mix of digital and traditional marketing strategies, while also being actively involved in driving business goals and managing P&L responsibilities.

Vartika is dedicated to continuous learning and believes in sharing her knowledge by publishing articles that benefit other marketers.

She holds a PGPX in Business Administration from UCLA and a Bachelor of Mass Media in Advertising and Marketing from KC College.

With a rich professional history that includes roles such as Sr. Director of Marketing at Gupshup, Vice President of Global Marketing at yellow.ai, and Marketing Director at Rocket Internet Ventures (OfficeYes & 21Diamonds.in), Vartika has proven expertise in leading marketing teams to success.

Highlights

May 16 · linkedin

Calling out to all the Marketing, Product, Growth, and CX Leaders to register for #GupshupConversations2024.

300+ industry leaders will gather to explore the latest trends and strategies, powering conversations that drive growth.

Come, be a part of the conversation!

#Conference #B2BEvent #OpenToAll

Jan 16 · linkedin

With more and more of the marketing budgets moving to digital, performance marketers are looking for ways to qualify and convert leads at scale. We've seen a lot of marketers leverage Conversational ads. These are great for lead generation, allowing brands to engage, nurture, and re-market to their prospects. Given below is an example of what the Gupshup team implemented for Nestle Maggi in Nigeria.

Read more about conversational ads in my article in ET BrandEquity: https://lnkd.in/gfbZcHzF

#digitaladvertising #digitalmarketing #Adsthatclicktowhatsapp #clicktowhatsapp #roistrategies #conversationalmarketing #conversationalads

Vartika Verma
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Location

Bengaluru, Karnataka, India