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Varun Anand
Head of Operations at Clay
Varun Anand is the Co-founder and Head of Operations at Clay, a data enrichment platform that helps B2B go-to-market teams automate their email outbound processes.13 Here are some key details about Varun Anand:
Professional Experience
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Clay: Varun has been the Head of Operations at Clay since May 2022.3 He initially joined Clay as an Advisor in October 2021 before taking on his current role.3
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Previous Roles:
- Director of Operations & Strategy at Newfront (July 2021 - January 2022)
- GM of Employee Benefits/Health Insurance Business at Newfront (October 2019 - July 2021)
- Head of Expansion at Candid (April 2018 - October 2019)
- Special Projects & Communications at Google's Jigsaw (December 2016 - May 2018)
Political Background
Before entering the tech industry, Varun worked in politics:
- Traveling Press Aide for Hillary Clinton's presidential campaign (June 2016 - November 2016)
- Statewide Press Secretary for Hillary Clinton's campaign in multiple states (November 2015 - June 2016)
- Special Assistant to Communications Director for Hillary Clinton's campaign (May 2015 - November 2015)
Education
Varun holds a Bachelor of Arts in Political Science with a Certificate in Spanish from the University of Pennsylvania.3 He graduated summa cum laude and completed his degree one year early.3
Role at Clay
As Head of Operations at Clay, Varun leads go-to-market strategy, marketing, and operations.1 He has been instrumental in developing Clay's product and go-to-market strategies, focusing on serving agency owners and capitalizing on the product's content creation capabilities.2
Entrepreneurial Insights
Varun has shared his expertise on go-to-market strategies for startups, emphasizing the importance of focus, experimentation, and adapting to what works.2 His approach involves trying various methods and capitalizing on successful strategies as they emerge.
Varun Anand's LinkedIn username is indeed vaanand.3
Highlights
Ads (!!) in @Clay is happening. I'm really hyped about this product expansion 🔥
We are already seeing customers like Slack, Anthropic and Rippling hit 90%+ match rates against their paid ad audience on LinkedIn and 60%+ on Meta. This is 2-4x what they were getting before, which is a massive win for marketing teams.
Even more, Clay can update audiences in real-time as new records come in. That means no more passing CSVs back and forth between systems. Update lists and suppress closed-won customers/CRM contacts automatically.
Your ad campaigns are only as good as the people who see them. Now you can finally target the right accounts (the ones you actually care about!) and right titles across channels, without wasting money and time on the rest.
Here's one example of a campaign you can run:
- Setup website intent in Clay to deanonymize web traffic
- Search in Find People for your ICP contacts
- Enrich them to find their hashed advertising IDs using our ads ID waterfall
- Create audiences in Ads to run ABM campaigns
- Convert them deeper into the funnel where you can message them in a highly personalized way. If an account is cold, you show thought leadership and awareness ads. If they become aware, you start showing social proof / middle of funnel (think: webinars, case studies). If they are warm, you can try to convert them via leadgen ads and send direct to sales.
All of this happens programmatically as engagement score goes up on an account. They get pushed by Clay to a different Ads audience and naturally start seeing different type of ads.
Clay Ads is in open beta today for enterprise customers (check left sidebar of home page) and we are looking for feedback from marketers to make it best in class. Let us know if you want to try it.
Learn more at https://t.co/gY5jLrurBd and register your interest in the beta here: https://t.co/7V7uBf4w6e

We're announcing $40m in Series B expansion funding at a $1.25B valuation.
Our last raise remains untouched, but our momentum — 6x revenue growth in '24 and 10x growth in both '22 and '23 — prompted our existing investors, led by @MeritechCapital, to double down on @Clay_gtm 🧵 https://t.co/pRzqSOqBqS


