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Vaskar Bhattacharya
Zonal Head - East at Ginesys One, Branding & Marketing Communication Consultant
Vaskar Bhattacharya is a seasoned professional with extensive experience in strategic business development, marketing, and consulting. He currently holds the position of Strategic Business Development Head at Ginesys One, an Omni Retail Tech company.1
Professional Experience
Current Role:
- Strategic Business Development Head at Ginesys One: Omni Retail Tech1
- Zonal Head - East at Ginesys One1
Previous Positions:
- Consultant (2015-2018): Focused on marketing strategy, brand management, product management, and communication1
- General Manager - Marketing & Product Management at Data-Core Systems Inc. (2012-2015)1
- Business Manager at netGuru (2005-2009)1
- Manager - Tech. Sales & Partner Development at Matrix Infosystems Limited (2004-2005)1
- Business Manager - East at Ramco Systems (2003-2004)1
- Business Development Manager at Manjushree Infotech, B K Birla Group of Companies (2001-2003)1
Expertise
Vaskar's areas of expertise include:
- Marketing strategy and services
- Brand management
- Social media identity management
- Corporate and marketing communication
- Product lifecycle management
- Skills training and consulting1
Education
Vaskar has a diverse educational background, including:
- Masters in Business Administration, Marketing & Branding from Indian School of Business Management and Administration
- Bachelor of Commerce from University of Calcutta
- Diploma in Information Systems Management from APTECH Computer Education1
Additional Information
Vaskar is also a consultant in branding and marketing communication, as well as a corporate communication and soft skills coach, mentor, and author.1 He is based in Kolkata, West Bengal, India.1
Recently, Vaskar has been active on LinkedIn, sharing information about career opportunities at Ginesys2, promoting webinars on retail technology45, and even showcasing his personal interests, such as poetry.36
Highlights
Striking a fine balance between a corporate role and a creative passion, that has literally got nothing to do with one’s professional responsibilities, is pure fun.
2023-2024 has been pretty significant. I had my first book of poems launched at the latest Kolkata International Book Fair. A piece penned by me became the lyrics for a popular Bengali non-film song sung by a national award-winning singer, few months back.
Today, a poem of mine got selected and published by the prestigious news daily, The Statesman, for the Bengali version of the newspaper. I am ever grateful to my family, friends, colleagues, superiors, students and mentors for encouraging me and supporting me through my cycles of brilliance, mediocrity and eccentricities, et al. Thank you so much.
#TheStatesman #Poetry #Worklifebalance
Represented Ginesys as a panelist along with other distinguished industry thought leaders at the PHYGITAL RETAIL CONVENTION (PRC), at the Jio World Convention Centre, BKC, Mumbai. The topic of the session was “ELEVATING CUSTOMER EXPERIENCE THROUGH SEAMLESS OMNICHANNEL RETAIL STRATEGIES”.
The discussions delved into the intricacies of crafting a cohesive omnichannel strategy that enhances customer experience and effectively guides shoppers through their journey, from discovery to purchase and beyond.
I got an opportunity to share with the audience case studies and experiences of our customers that leverage the comprehensive Ginesys One Omnichannel Retail Tech Suite, to ace the unified multi-channel retail game, in decisively enhancing customer experience, and in elevating brand equity.
Panelists: Abhinav Midha, Vice President Sales, GoKwik Anil Menon, CIO, Lulu Group Monish Kaul, CPTO, Zivame Yogendra Kumar Singh, CIO/Head-IT and SAP, Barista Coffee Vinod Kapote, Head IT, Trent Jyoti Deswal, Director - Modern Trade & Ecommerce Business, Lenovo India Vaskar Bhattacharya, Strategic Business Development Head, Ginesys
Moderator: Suman Guha, CPTO, Reliance Retail
#omnichannel #retail #phygital #multichannelretail #retailtech
