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Vedrana Novosel

Product Manager at RetailNext

Vedrana Novosel is a key figure at RetailNext, a company specializing in smart store retail analytics. She holds the position of Director of Product Management, where she plays a crucial role in developing and managing the company's product offerings.

Professional Background

Novosel has been instrumental in advancing RetailNext's analytics capabilities, particularly in the area of in-store shopper behavior analysis. She has been involved in the development of several important features:

  • Full Path Analysis: Novosel highlighted the importance of this feature, which eliminates blind spots in understanding in-store shopping behavior.1
  • Performance Dashboard: She has been involved in enhancing this tool, which provides retailers with easy comparisons of in-store performance and actionable insights.1
  • Optimization Dashboard: Novosel led the introduction of this feature, which helps retailers optimize staff scheduling based on traffic data.2

Expertise and Contributions

Novosel demonstrates a deep understanding of retail analytics and the challenges faced by brick-and-mortar stores. Her work focuses on:

  • Developing solutions to bridge the gap between online and in-store shopping analytics
  • Creating tools that provide actionable insights for retailers to improve shopper experiences
  • Addressing industry challenges such as labor shortages and the need for data-driven decision-making

Professional Network

Vedrana Novosel is based in Sacramento, California, and has over 500 connections on LinkedIn.3 Her LinkedIn profile can be found under the username vedrana-novosel-65b3b316, reflecting her professional presence in the retail technology sector.

Highlights

Feb 11 · theorg.com
RetailNext - The Org
RetailNext - The Org
Aug 22 · retailnext.net
RetailNext Launches Free Optimization Dashboard To All Users
Jan 12 · retailnext.net
RetailNext Introduces Expanded Smart Store Solutions
RetailNext Introduces Expanded Smart Store Solutions

Related Questions

What are Vedrana Novosel's main responsibilities at RetailNext?
How has Vedrana Novosel contributed to RetailNext's product management?
What is Vedrana Novosel's background before joining RetailNext?
How does full path analysis improve shopper experiences according to Vedrana Novosel?
What are some key features of the RetailNext Performance Dashboard?
Vedrana Novosel
Vedrana Novosel, photo 1
Vedrana Novosel, photo 2
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Location

Sacramento, California, United States