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Veronica Armstrong

Maximizing category revenue and profitability by curating thoughtful and innovative gifting assortments

Veronica Armstrong is an accomplished professional with a versatile background in eCommerce, marketing, product management, and sourcing.

She holds a Master of Business Administration (MBA) from Indiana University - Kelley School of Business and a Bachelor of Arts (BA) from the University of Massachusetts Amherst.

Currently, Veronica serves as the Merchandising Director for New Category Development at FTD, where she utilizes her expertise to drive growth and innovation.

Her previous roles include Director Of Ecommerce at MASAMI haircare, Co-Founder at Isle de Nature, General Manager of Wedding at Lovepop, and Head of Customer Happiness at Lovepop.

Veronica has also excelled in various marketing positions at Lovepop, Creative Converting - PartyPail.com & Napkins.com, as well as strategic roles at Hoffmaster Group, Inc. and General Dynamics ATP.

With a rich organizational background spanning across different industries, Veronica Armstrong brings a wealth of experience and skills to the table.

Veronica Armstrong
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Location

San Francisco Bay Area