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Vicki Notaro
Managing Director at VIP Publishing, Editor in Chief STELLAR Magazine
Professional Background
Vicki Notaro is a dynamic and influential figure in the Irish media landscape, currently serving as the Managing Director of the VIP Publishing Group. With an unwavering passion for storytelling and a deep commitment to engaging audiences, Vicki has been at the forefront of some of Ireland's most cherished publications, including VIP Magazine, STELLAR, TVNow, KISS.ie, and VIPMagazine.ie. As the Editor in Chief of STELLAR, she has cultivated a vibrant platform that resonates with women across Ireland. Under her expert guidance, STELLAR has flourished into a leading national glossy magazine, boasting a readership of over 70,000 each month and a robust online presence through its daily site, STELLAR.ie, and associated social media channels, including Instagram @stellarmagazine.
Beyond traditional publishing, Vicki has successfully launched the STELLAR Live events series, providing fans with opportunities to engage with the brand in person and forge connections within the community. Moreover, she has pioneered a much-loved fortnightly beauty podcast, "The Glow Up," further diversifying the ways in which STELLAR reaches and inspires its audience.
With more than 12 years of diverse experience in the media industry, Vicki has earned recognition as a columnist, journalist, and editor. Her extensive portfolio includes contributions to esteemed publications such as the Irish Independent, Sunday Independent, Irish Times, Sunday Times, Irish Examiner, Sunday Business Post, Herald, Irish Tatler, Xpose, Irish Country Magazine, Buzzfeed, Lonely Planet Travel News, and Thrillist. In addition to her domestic achievements, Vicki has also made her mark across the Irish Sea, with published works featured in notable outlets like British Glamour and the now-defunct Company magazine.
Education and Achievements
Vicki's academic journey laid a solid foundation for her career in media. She studied for a Bachelor's degree in English Literature and Film at Trinity Business School, where she developed not only her appreciation for the written word but also an understanding of the visual narratives that captivate audiences. This educational background has been instrumental in Vicki’s ability to blend engaging storytelling with high-quality visual content across her various publications.
Throughout her career, Vicki has held multiple prestigious roles within the VIP Publishing Group and other leading newspapers and magazines. Her experience includes serving as Editor in Chief at both STELLAR and KISS Magazine, where she honed her editorial skills while cultivating creative teams that produce compelling content tailored to modern audiences. Vicki's leadership abilities are further underscored by her prior roles, which include Editor of Insider Magazine, Day and Night Magazine, Fit Magazine, and Health and Living at the Irish Independent. Each position has allowed her to showcase her ability to manage editorial direction, content strategy, and reader engagement effectively.
As a former Deputy Editor and Staff Writer at KISS Magazine, along with her experience as a Columnist for both STELLAR and KISS, Vicki has contributed significantly to the dialogue surrounding contemporary women's issues, beauty, and lifestyle trends in Ireland. Her commitment to journalism extends beyond simply reporting events; she seeks to empower women by sharing their stories and experiences through her writing.
Achievements
Vicki Notaro's illustrious career and contributions to the publishing world have established her as a respected leader within the industry. Her role as Managing Director at VIP Publishing Group not only highlights her influence in shaping media narratives but also emphasizes her commitment to fostering innovation in publishing. Through her leadership at STELLAR, Vicki has successfully expanded its reach and popularity, significantly enhancing its profile in the competitive media landscape.
In addition to her work at STELLAR and KISS, Vicki has consistently shared her voice through her freelance work and various column contributions, further broadening her impact on lifestyle journalism. Her articles and columns, often characterized by their authenticity and relatability, resonate deeply with readers, reflecting their experiences, challenges, and aspirations.
Vicki's engagement with her audience through social media, events, and podcasts has cultivated a loyal community of readers and listeners who appreciate her approachable style and insightful commentary. The incredible success of "The Glow Up" podcast is a testament to her understanding of audience interests and her ability to adapt to the digital landscape.
In conclusion, Vicki Notaro embodies the spirit of modern journalism: innovative, community-focused, and deeply committed to empowering women through high-quality, relatable media. Her ongoing dedication to excellence in publishing contributes to the evolution of contemporary journalism, making her a pivotal figure in the Irish media industry.
