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Vicky Crittenden
Author, Editor, and Professor of Marketing
Professional Background
Vicky Crittenden is a distinguished educator and researcher in the field of marketing, holding the position of Professor of Marketing and Babson Research Scholar at Babson College. She currently serves as the Editor for the Journal of Marketing Education and Associate Editor for the Decision Sciences Journal of Innovative Education. Additionally, she has made substantial contributions as the Collection Editor for Digital and Social Media Marketing and Advertising at Business Expert Press. Her extensive career is marked by her dedication to innovative marketing education and research, as well as her leadership roles in various professional organizations.
Vicky served as President of the Academy of Marketing Science from 2012 to 2014, showcasing her commitment to the advancement of marketing as a discipline. Furthermore, she co-edited the AMS Review from 2008 to 2013, indicating her deep involvement in shaping marketing scholarship. With a rich history in academia, Vicky has also been affiliated with several other esteemed educational institutions, including Boston College and Florida State University.
Education and Achievements
Vicky's impressive educational background includes a Doctor of Business Administration (DBA) in Marketing from Harvard Business School and a comprehensive Doctoral Program in Marketing and Statistics at Florida State University. She also holds an MBA in Business Administration and Management from the University of Arkansas at Fayetteville, alongside a Bachelor of Arts (B.A.) in Business Administration and Management from Lyon College. This solid foundation in both theoretical knowledge and practical application has fueled her successful career in marketing education and research.
Her passion for marketing education has been recognized through numerous awards and honors, affirming her status in the field. Among her accolades are the Distinguished Fellow designation from the Academy of Marketing Science and the Circle of Honor from the Direct Selling Education Foundation (DSEF). In 2019, she was honored as a finalist for The Society for Marketing Advances Axcess-Capon Distinguished Teacher Award, underscoring her effectiveness and impact as an educator.
Vicky's commitment to advancing marketing education has also earned her several research honors, including the Best Empirical Paper Award in 2018 from DSEF and the USASBE Minority and Women Entrepreneurship SIG. Her insightful contributions to marketing scholarship have made her a sought-after reviewer, having received the Reviewer of the Year Award from the International Journal of Psychology in 2017 and the Outstanding Reviewer of the Year Award from the Journal for Advancement of Marketing Education in 2016. With a wealth of accolades reflecting both her teaching and research expertise, Vicky has established herself as a leading figure in marketing education.
Achievements
Vicky Crittenden's achievements extend beyond her roles and awards; they comprise a legacy of impactful scholarship and an unwavering commitment to the marketing profession. Her work has not only enhanced the educational experience for students but has also significantly contributed to the understanding of marketing theory and practice. Notable milestones in her career include:
- Being awarded the Winner of Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013.
- Receiving an Honorable Mention for the Best Article Award in 2012 from Business Horizons.
- Recognitions such as the Outstanding Marketing Teacher Award from the Academy of Marketing Science in 2005, and the Boston College Carroll School of Management Senior Faculty Forum Award in 2004.
- Earning the prestigious title of Distinguished Alumna from Lyon College in 1999, reflecting her school’s appreciation for her impactful contributions.
In addition to these accolades, Vicky's leadership in collegiate teaching is continually identified through her award-winning papers across various marketing conferences, showcasing her innovative approach to pedagogy and research.
Currently, Vicky Crittenden continues to inspire her students, peers, and the broader marketing community through her research, teaching methods, and leadership. She exemplifies the idea that education is an evolving and dynamic pursuit, one that is critical as the marketing landscape continues to change. Her dedication to both teaching and research ensures that she remains an influential thought leader in marketing education and beyond.
