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Victor Castro

General Manager @ ByHeart | Commercial Leader | Digital & Omnichannel Strategist | Growth + Scale Driver | Digital Product Owner | Digital Innovation, Transformation, and Leadership | Board Director | Angel Investor

Victor Castro is a seasoned digital marketing and e-commerce professional currently serving as the General Manager of E-Commerce at ByHeart, a position he has held since August 2022.1 With a career spanning over two decades, Castro has established himself as an expert in data-driven digital marketing transformations, focusing on enhancing brand awareness and engagement.1

Prior to his role at ByHeart, Castro held several leadership positions, including:

  • Vice President of Growth + Digital Product at Bonafide Health, LLC (2020-2022)1
  • Executive Director of Marketing & Digital at Bonafide Health, LLC (2019-2020)1
  • Digital Marketing & E-Commerce Strategy Director at Zachys Fine Wine (2013-2019)1
  • E-Commerce Operations Director at Vermont Teddy Bear Company (2011-2013)1

Castro's educational background includes studies at Pontificia Universidad Católica del Perú and a BS in Software Engineering from Champlain College.1 He is bilingual, with native or bilingual proficiency in both Spanish and English.1

In his current role at ByHeart, Castro has been instrumental in the company's relaunch of its infant formula product, emphasizing the brand's mission to provide a "Better Formula for Formula" that is clinically proven and made with certified-clean ingredients.2 Under his leadership, ByHeart has expanded its distribution to include both online subscriptions and in-store availability at Target.2

Castro is known for his enthusiasm, creativity, and ability to develop innovative solutions in the digital marketing and e-commerce space.1 His expertise in digital transformation and growth strategies has made him a valuable asset in the rapidly evolving infant nutrition market.

Highlights

Mar 24 · linkedin

To my network, and extended network. We are hiring!

If you...

  • Have built and executed an ecommerce and digital product strategic roadmap

  • Have scoped and managed the long-term release/upgrade of eCommerce platforms/software/tools through different growth stages

  • Are driven and guided by tracking the performance of CVR / AOV / LTV / Churn / bring your own KPI - and can show the impact to the business

  • Love testing/enhancing the customer journey/experience through customized/personalized/engaging features and experiences based on real customer feedback and data

  • Understand the value of personalized experiences and merchandising

  • Believe in frictionless experiences that reduce customer effort and enhance retention and engagement

  • Have evaluated/implemented the right software/technology partner or built/managed a high-performing dev team

  • Are also inquisitive and an innovative thinker with great communication skills and a growth mindset

Then we want to meet you!

We ByHeart are hiring a Sr. Director of E-Commerce & Digital Product (link in comments).

We are an innovative, vertically-integrated, direct-to-consumer, infant formula subscription company, that is disrupting the space for the first time in decades, and you will have the opportunity to lead our technology roadmap, be a key driver of our hyper growth plan, and collaborate with a group of highly motivated, smart and experienced scientists, researchers, creatives, marketers, and more!

If you are not that person but you know someone, please share this with them and tell them to let me know you sent them!

#hiring #hiringnow #ecommerce #digital #technology #baby #d2c #innovation #cx #ux #userexperience #customerexperience #dtc #ecommercemanager #opentowork

Related Questions

What are Victor Castro's key achievements at ByHeart?
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Victor Castro
Victor Castro, photo 1
Victor Castro, photo 2
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Location

New York City Metropolitan Area