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Victor M. Gonzalez, Ph.D.

Principal & Founder @ Sperientia | PhD, User Research, Design Thinking, JTBD, Innovation

Victor M. Gonzalez, Ph.D. is the Principal and Founder of Sperientia [studio+lab], a consultancy agency that helps organizations in Mexico and Latin America design and create better digital products and services.1 He is also a professor at the Instituto Tecnológico Autónomo de México (ITAM), where he teaches courses on innovation, design thinking, product design, and strategic management of technology.1

With over 15 years of experience in human-computer interaction and user experience design, Gonzalez has worked with clients in various sectors, including retail, logistics, health, government, telecom, and finance.1 He holds a Ph.D. in Information and Computer Science from the University of California, Irvine, and has certificates in Disruptive Strategy from Harvard Business School Online and Design Thinking and Innovation from Stanford University.1

Gonzalez is a certified Scrum Master and an alumni of Seth Godin's altMBA.1 His academic background includes a BSc from Tecnológico de Monterrey and an MSc from the University of Essex.1 He has held various academic positions, including roles at the University of Manchester and the University of California at Irvine.1

In addition to his academic and consulting work, Gonzalez has been involved in various professional activities, such as serving as a member of the National Electoral Institute (INE) in Mexico and coaching for Seth Godin's altMBA program.1

Highlights

Sep 28 · sicss.io
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What are some notable projects Victor M. Gonzalez has led at Sperientia [studio+lab]?
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Victor M. Gonzalez, Ph.D.
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Location

Álvaro Obregón, Mexico City, Mexico