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Victor Marti
Global Go-To-Market, HP Construction Services
Professional Background
Victor Marti is a highly skilled professional specializing in Go-to-Market strategies with a strong focus on B2B operations, particularly within the construction and robotics sectors, as well as advancements in additive manufacturing and Industry 4.0. With an impressive tenure at HP, Victor has held a series of significant roles that have established him as a thought leader in commercial strategy, digital manufacturing, and large-format printing technologies.
His journey in the tech industry began with foundational experiences in product management, where he evolved through various roles within HP. In his capacity as 3D Printing & Digital Manufacturing Business Manager for the Americas, Victor pushed the boundaries of innovative technology and implemented successful go-to-market campaigns that drove product awareness and market share.
Furthermore, Victor’s commitment to enhancing the construction and robotics landscape aligns well with the Industry 4.0 revolution, reflecting his passion for leveraging technology to foster industry growth and operational efficiencies. His knowledge and expertise in this area illustrate a deep understanding of market dynamics and customer needs, making him a respected figure in B2B technology sectors.
Education and Achievements
Victor Marti’s educational background is rooted in a strong base of engineering and management knowledge, having earned a Master of Science in Industrial Engineering with a focus on Industrial Management from the prestigious Universitat Politècnica de Catalunya. His academic journey continued with advanced studies at INSA Lyon, where he concentrated on Transport as part of his master theses. This blend of education has propelled Victor into positions of leadership and strategic development throughout his career.
Additionally, he has gained invaluable experience living abroad, having studied in institutions such as the International School of Dusseldorf. This international exposure has not only broadened his understanding of different markets but has also enhanced his ability to communicate and collaborate effectively with diverse teams.
Key Achievements
Throughout his career at HP, Victor has made notable contributions to product development and strategy.
- As the Global Go to Market Lead at HP, he successfully developed and executed strategies that contributed to significant revenue growth and market penetration for new product lines in the 3D printing and digital manufacturing landscape.
- In his role as WW Parts Providers Segment Manager, Victor optimized operations and streamlined processes, bringing efficiency to the business that benefited clients and partners alike.
- Over the years, he has managed various large-format printing products, including the LFP PageWide XL and Designjet series, ensuring their success across the EMEA region.
Victor’s previous experience as a Calculus Teacher at Academia ASES SL underscores his versatility and dedication to education, further enhancing his leadership capabilities through teaching methodologies and a clear communication style.
