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Victor Pineiro
Director of Digital Innovation & Creators @ HBO | Max
Victor Pineiro is a seasoned digital marketing professional and creative leader currently serving as the Director of Digital Innovation & Creators at HBO Max, which is part of Warner Bros. Discovery.12 In this role, he leads the digital innovation team and oversees influencer and talent recommendation initiatives for the brand marketing team.1
Career Highlights
Pineiro's career spans various aspects of digital marketing, content creation, and innovation:
HBO Max:: At HBO Max, he has been instrumental in launching notable initiatives such as the Dracarys App and Recommended By campaigns.1
Big Spaceship:: Prior to his current position, Pineiro spent a decade (2009-2019) at Big Spaceship, where he rose to the position of SVP, Content & Social. During his tenure, he:
- Introduced Skittles to social media
- Helped grow YouTube as a brand and cultural force over seven years
- Worked on revolutionizing product creation and marketing at Hasbro
- Partnered with major brands like JetBlue, Google Maps, Starbucks, and Samsung Mobile to develop content and social media strategies1
Background and Interests
Pineiro's background is diverse and multifaceted:
- He started as a writer and filmmaker before transitioning into content and creative marketing.1
- He has a keen interest in modern fandom, community dynamics, and the evolution of ideas across social platforms.1
- In 2008, he wrote, produced, and marketed a documentary about metaverse culture.1
- Pineiro is also an author, writing middle grade and young adult novels.13
Education
Victor Pineiro attended Swarthmore College.2
Skills and Expertise
Pineiro is known for his expertise in:
- Digital innovation
- Content strategy
- Social media marketing
- Creative direction
- Writing
His unique blend of creative and strategic skills, combined with his understanding of online culture and behavior, has made him a valuable asset in the rapidly evolving digital landscape of entertainment and marketing.14
Highlights
HBO's RAISE YOUR BANNERS digital character poster generator is live!
A true labor of love, this one. And an absolute joy & honor to work with the geniuses on our team: Samantha Garrison Michael Hagos 🍉 Kendall Navedo Dana Froome & our brilliant friends at Media.Monks.
This one goes out to all my fellow Westeros & fantasy nerds. If ever you've wondered what you’d look like on a dragon (or devoured by one)…
Swear anew your oath to Rhaenyra…or King Aegon.
(To call this a dream project is a vast understatement.)
Thrilled that we can finally share what we've been cooking up over here!
Feeling beyond grateful to work on projects like these with brilliant folks – Samantha Garrison Adam Bader Charlie Weber Dana Froome and so many more.
